The shortage of talent facing Canadian hospitality and tourism has reached crisis levels in some parts of the country, and it’s not going away any time soon, writes Joe Baker of Centennial College.
By Alice Sinia With travel grinding to a halt as a result of the COVID-19 outbreak, the hospitality industry knows first-hand the financial impacts of...
It’s no surprise that consumer eating habits continue to evolve over time. These changes are insightful for hotels and resorts in planning their food and beverage programs in particular. One demographic that frequently flies under the radar, though, is children.
ORILLIA, Ont. — While some key areas of Ontario were stuck in Stage 1 of reopening, golf courses had opened for business. That business looks different from last year, Shane Bage of Resorts of Ontario reports.
By Joe Baker If there is one thing the hospitality industry is universally known for, it’s our ability to celebrate. On a small scale or on...
OTEC's Joe Baker says that as we re-open our businesses, let’s not underestimate the toll this pandemic and the return to work has had on the mental health and emotional wellbeing of our workforce.
By David Eisenstadt and Carol Merry The rapid spread of the coronavirus have required that companies the world over quickly prepare communications strategies for their...
OTEC's Joe Baker compares hotel owners and managers to sports coaches. "Our athletes have been in an off-season world for the last 3 months. Before we can get them on the field performing at their peak during games, they will need to go through training camp and skills drills."
In spite of the hardships around us all, Joe Baker of Centennial College has never before seen the kinds of unity he is seeing now. Industry and government messages are crystal clear – the tourism industry is vital to the Canadian economy. Vital to the 1.87 million people who rely on it for gainful employment.
While traditional loyalty points schemes rely on physical visits and bookings to reward guests, hotels should adopt other streams and strategies to drive loyalty. The key is to keep serving guests, sensitively engaging and laying the foundations for the bounce-back. So what’s the answer? Email.