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HONOLULU, HI—Themed “Accelerate,” the G6 Hospitality conference held in at the Hilton Hawaiian Village in Honolulu Sept. 29 to Oct. 2, emphasized the company's commitment to quickly emerge as an uncontested leader in digital marketing as it hosts industry experts who are leading their fields in CRM, ad solutions, customer experience and measurement.
G6 Hospitality owns, operates and franchises over 1,100 economy lodging
locations under the Motel 6 and Studio 6 Extended Stay
brands. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality
employs more than 10,000 team members across the U.S. and Canada. Realstar Group has the master franchise rights for Motel 6 and Studio 6 in Canada. They have a total of 20 Motel 6 and Studio 6 locations here, and plan to franchise another 25 new G6 hotels by 2015.
The convention kicked off with keynote speaker and author, Brian Solis, named by CRM Magazine as one of the most influential leaders of 2010. Solis discussed the evolving role of mobile technology on the future of business.
Coming soon to computers, tablets and mobile devices everywhere, is a completely redesigned Motel6.com “digital ecosystem,” which was previewed at the conference. In the works for an upcoming launch, the new website will offer a completely refreshed and redesigned booking experience, and operate from a responsive web design that adapts seamlessly across all desktop and mobile interfaces. The company's new emphasis on innovative digital and mobile strategies is another way it intends to over-deliver on people’s perceptions of what an economy brand stands for.
The following Canadian properties received awards for 2014.
o Motel 6 / Studio 6 Top Performer – Claresholm, AB
o Motel 6 Guest Service Excellence – Swift Current, SK
o Motel 6 Guest Service Excellence – Moosomin, SK
o Motel 6 Sales Growth Excellence – Swift Current, SK
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