AHLA’s Ascend focuses on the economy

EDMONTON — The theme for AHLA’s Ascend conference will be Alberta Hotels: Learn How to Manage Today’s Economic Challenges. It will be held online on September 21 and 22, 2020.

The Alberta Hotel & Lodging Association’s (AHLA) Ascend online conference will give hotel industry leaders and investors the data and information they require to inform their business strategy, forecasts, and budgets. This year’s event will feature top advisors to provide attendees with unique insight into:

  • Tackling the economic challenges of COVID-19 and the downturn in the oil & gas industry
  • The current state of the Alberta tourism industry
  • Options for repurposing hotels into affordable housing
  • What the AHLA is doing to help in these challenging times
AHLA president and CEO Dave Kaiser addresses last year’s conference.

Registrants can attend Ascend from the comfort of their homes or offices, or gather some people to participate together (safely and two metres apart of course). AHLA will also be organizing watch parties around the province.

“Ascend is an opportunity for hotel industry leaders and decision makers to come together to network, identify where our industry is today, and discuss how to move forward amidst today’s economic challenges,” said Chris Barr, AHLA board chair. “I encourage all senior managers and owners to take advantage of this opportunity to gain insight from both industry professionals and colleagues in the hotel sector.”

Register today and give your hotel a leg up as Alberta emerges from the pandemic and continues to manage the effects of the economic downturn.