Big Picture and CRDA to host VO-CON

TORONTO, VANCOUVER—Big Picture Conferences has joined forces with the Canadian Resort Development Association to produce the only national event focused on resort development and vacation ownership.

TORONTO, VANCOUVER—Big Picture Conferences has joined forces with the Canadian Resort Development Association to produce the only national event focused on resort development and vacation ownership. 

Dubbed VO-CON, it will be the Canadian Vacation Ownership industry’s premiere business conference. 

Big Picture is a natural partner. Since 2007, the company has produced over 28 events within the Canadian hospitality sector including the flagship Canadian Hotel Investment Conference and the Western Canadian Hotel and Resort Investment Conference. 

VO-CON will be held in conjunction with the Western Canadian Hotel and Resort Investment Conference (WCHRIC). It starts on October 22 with an opening reception, followed by educational sessions taking place on October 23 at the Fairmont Waterfront Hotel Vancouver.

The two events will overlap: the closing reception for VO-CON on Oct. 23 will also be the opening reception for WCHRIC. 

WCHRIC sessions will continue on October 24 in the same location. 

“We have a long history of working with Jon Zwickel and members of the CRDA board,” said Orie Berlasso, director, Big Picture Conferences. 

“VO-CON is a perfect fit in our stable of hospitality conferences and we look forward to providing a rich experience for the delegation,” Berlasso told CLN. 

“We are thrilled to shoulder CRDA’s Conference with the Western Canadian Hotel and Resort Investment Conference and pleased that the BC Connect Show is right around the corner. Looks like everyone will be in Vancouver this October.”

One of the first things Jon Zwickel did when he took over as president and CEO of CRDA in January, was to survey members in order to develop a strategic plan. 

“They wanted the conference to be business to business oriented as well as networking oriented,” Zwickel said. Hence the conference tagline, ‘Exploring the Business of Vacations.’

“The markets for the two conferences have a great deal of overlap in terms of suppliers, management companies and developers—they all serve the same consumer,” said Zwickel.  

“The difference is that the Western Canadian Hotel and Resort Investment Conference is investor-driven, while VO-CON is focused more on networking within the two sectors—transient lodging and vacation ownership. At the end of the day, the guest or vacation owner purchases exactly the same thing, an exceptional vacation experience.”

Registration for both events will open soon. For speaking opportunities at VO-CON and/or the Western Canadian Hotel and Resort Investment Conference, contact Orie Berlasso at Big Picture Conferences at 416-924.2002 ext 229.