Conference explores opportunities presented by LGBT market

TORONTO—Travel Gay Canada’s 5th Annual Conference will highlight the opportunities the Lesbian, Gay, Bisexual, Transgender (LGBT) market holds for businesses and destinations across Canada.

Fogo Island Inn, Newfoundland.

Fogo Island Inn, Newfoundland.

TORONTO—Travel Gay Canada’s 5th Annual Conference will highlight the opportunities the Lesbian, Gay, Bisexual, Transgender (LGBT) market holds for businesses and destinations across Canada.

Slated to be held Oct. 23-24 at Caesars Windsor Hotel and Casino, in Windsor, ON, the conference will challenge delegates to be on the cutting edge and to open their minds to creative and innovative methods of attracting the LGBT community to their destination.

Sessions will explore subjects such as understanding the Canadian LGBT market, where speaker Laurence Bernstein will review the latest research, gleaned from Travel Gay Canada's third national study examining the travel habits and motivators of the Canadian LGBT traveler, identifying how delegates can better understand and promote to the Canadian market.

Another session will highlight Greater Fort Lauderdale, an LGBT success story.

Reaching the LGBT traveler online is more important than ever and in a general session, Evan Urbania, CEO of ChatterBlast Media, shares insights on how to integrate social with digital efforts to create effective campaigns.

What are the trends of today that will have the greatest impact tomorrow? What do they mean for delegates’ business? Max Valiquette presents a series of emerging trends that are both directly relevant to delegates’ business and personally interesting to the people who work there.

There is no ‘gay’ market. Rather, businesses need to segment to truly be successful in reaching and serving the market. Delegates will learn how to begin segmenting this market and what strategies need to be put into place. This session, led by Greg Kaminsky, of R Family Vacations, will look at the lesbian and family segments.