ORILLIA, ON—Diversity and social inclusion, and adapting the business model to a changing marketplace, highlight Resorts of Ontario’s 2014 Annual Spring Conference & Trade Show, taking place March 31 and April 1 at Casino Rama Hotel, in Rama, ON and Fern Resort, in Orillia, ON.
In conjunction with the theme, the conference will explore strategies to address specialized markets, setting the stage for new customers.
Kicking off the conference on day one will be opening remarks by Resorts of Ontario president Greg Elmhirst, after which James Milligan will lead a three-hour “Train-The-Trainer” workshop on diversity and social inclusion. The workshop will discuss skills such as raising awareness, introducing cultural competence, dealing with customer differences and managing difficult conversations about diversity-related topics, which will equip properties to deliver on-site training themselves.
After lunch and the annual general meeting, a roundtable session will discuss relevant industry topics such as trends in HR and safety requirements; pest control (the legal obligations regarding bed bugs); search engine optimization, social networking and how web architecture can help or hinder business; and the importance of the mattress to the guestroom experience.
Later that afternoon, a two-hour trade show will unveil ‘hot,’ new products and services. That evening, Fern Resort hosts the president’s reception and dinner that will feature a Beatles theme, in honour of the 50th anniversary of the Fab Four conquering America.
Day two of the conference begins with an interactive certification training workshop presented by Annemarie Shrouder of Travel Gay Canada that will help businesses learn about lesbian, gay, bisexual and transgender (LGBT) diversity, and how to understand, value and serve LGBT employees and customers effectively. The workshop includes a take-away workbook that examines the significance of LGBT issues within the context of broader diversity issues. All delegates attending this workshop will earn Certificate status. At 1:00 pm, the conference concludes with farewell and closing remarks.