HAC 2015 Conference preview

HAC's 2015 Conference will explore how technology is changing guests' expectations.

HAC's 2015 Conference will explore how technology is changing guests' expectations.

TORONTO—Tech trends affecting hoteliers; tips for recruiting top talent; and defining and capturing the potentially lucrative Millennial demographic—all feature prominently on the Hotel Association of Canada’s conference program taking place Feb. 2-3, 2015, at the Hilton Toronto Hotel.

This year, some of the biggest names and brightest minds in the industry will come together to share insights, nurture ideas and help formulate strategies that will help drive business over the next 12 months.

One of three 15-minute solution-packed presentations (and brand-new to this year’s conference), 10 Tech Trends Impacting Hoteliers will explore how guests’ demands are changing with the rapidly evolving technological environment. Another 15-minute solution-focused session will share the latest tips to enhance hoteliers’ recruiting and retention strategy that will transform the way operators find and hire top talent.

Born digital, Millennials may be the most elusive target, but are also the largest. In just over 10 years, Millennials will make up half of the world’s workforce—meaning they will be the highest-spending generation in history.

Who is this consumer? What hotel brands do they recognize and what kind of hotel products and services are they buying? An informative one-hour presentation will provide answers.

A morning keynote session scheduled for Feb. 3 will showcase Douglas Stephens, a leading-edge retail and consumer futurist and founder of Retail Prophet, who will examine the surprising links between the world’s most successful businesses and provide actionable ideas and steps to emulate their success.

Later that day, Sean Moffitt, managing director at Wikibrands, will lead the final plenary session, Future-Proofing Your Hotel Brand—30 of the Best Business-Driving, Pragmatic Ideas to Executive Over the Next 12 Months.

Also slated for Feb. 3 are interactive workshops (for example, Best Practices for Online Sales); networking breakfast and buffet lunch; a presentation releasing results of the HAC travel intentions survey; HAC’s Hall of Fame Awards of Excellence; and presentations recognizing Green Key Meeting and Environment Awards.