year’s Hotel Association of Canada conference will be held Feb. 11 and Feb. 12 at a new
venue, the Eaton Chelsea Hotel.
Events will kick off on Feb. 11 with the HAC annual general meeting at 5 p.m. followed by the opening reception, which is a chance to network with HAC
board members and others in the hotel industry.
12, Sheryl Connelly,
Ford Motor Company's manager of global trends and futuring, will look at how
future trends are influencing consumer’s values, attitudes and behaviours—and
how to turn that knowledge into business propositions.
Google returns to the Hotel
Association of Canada Conference, this time with the tag team efforts of Nicolas Darveau-Garneau (managing director at Google Québec) and
Eric Morris (head of mobile advertising
at Google Canada). The duo will provide a big picture
perspective on digital marketing with the latest trends on mobile
marketing and illustrate how Google’s technology will shape travel and tourism
in the short-term.
Breakout sessions deal with
topics such as corporate hotel programs, HAC’s Travel Intentions Survey, how to
beat the competition, tapping the huge Chinese tourism market, and energy
efficiency and savings for your hotel.
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Steinhorst will wrap up the conference with a presentation on crossing the generational divide. For the first time in world history, four
generations are working side by side. Each of these four
generations (Matures, Baby Boomers, Generation X, and Gen Y) is guided by a
different set of values, beliefs, and expectations. Steinhorst will share The Center for Generational Kinetics’
frontline-tested process which participants can rely on to lead a culture of
cross-generation communication, innovation, engagement, teamwork, and
Awards of Excellence will be presented throughout the day.
evening, Travelzoo’s cocktail party will provide an opportunity for HAC
delegates to mix and mingle with those who will be attending the Canadian Tourism Marketing Summit on Feb. 13.