News Briefs as of Nov. 13, 2018

Blumination at Blue Mountain Resort. 2018 Canadian Tourism Sector Compensation Survey. AccorHotels renews commitment to diversity. Days Inns partners with Canadian Hockey League.

Blumination at Blue Mountain Resort

BLUE MOUNTAINS, Ont. — The Blue Mountain Village Association has teamed with Collingwood production company Smash Reality Inc. and the Landmark Group to bring guests the “Blumination Dream Trail”, a one-kilometer, magical winter stroll within the Village, around the Mill Pond, and straight through the mind’s eye. 

Featuring a number of interactive and entrancing light installations, it’s like Blue Mountain “through the looking glass”, a snow globe with each guest in it. It’s a mega-watt winter experience like none other in the region. 

Upon arrival, guests are welcomed by hundreds of twinkling lights in the “Field of Dreams”— an excellent way to ignite the senses and set the stage for what is to come. Hundreds more lights guide them through a dozen stops including the “Mind Warp”, “Star Street” and “Light So Bright”, an over-sized, fully-functional, digital LiteBrite wall where they can let their creativity loose.

The trail ends in the square with incredible light shows every evening at 7:00 and 9:00 p.m., with fireworks every Saturday at 8:00 p.m. 

“It’s an exciting new experience to add to group holiday parties, and a great addition to your family winter holiday traditions,” says Patti Kendall, director of marketing and events for Blue Mountain Village Association. Beyond the Dream Trail, visitors can stroll the Village and enjoy dining and shopping every day – including Christmas – with most shops open daily until 9:00 p.m. Blue Mountain Resort is also offering lodging packages at special rates complete with free hot chocolate to keep guests warm on their adventures. 

2018 Canadian Tourism Sector Compensation Survey

On behalf of Tourism HR Canada, R. A. Malatest & Associates Ltd. is conducting the 2018 Canadian Tourism Sector Compensation Study. This project surveys employers across tourism on their compensation offerings, including wages and salaries for all occupations, as well as perks, benefits, bonuses and other forms of compensation.

All participants will receive access to the full 2018 Canadian Tourism Sector Compensation report including compensation data for their industry and region. The information contained in the report includes a wealth of current and very relevant data that can assist employers, government departments, employees/job seekers and educators better understand the current compensations climate and make strategic decisions based on this labour market intelligence.

To start the study, go to The survey takes 10 – 15 minutes to complete and covers human resource policies related to compensation. Once you complete the survey, you will be asked to submit wage and salary data.

AccorHotels renews commitment to diversity

AccorHotels has announced RiiSE, the new identity of the group’s international network to promote diversity. Featuring a double “ii,” RiiSE symbolizes the men and women who are committed to the values of sharing knowledge, of solidarity and of combatting stereotypes.

Six years after its creation, the WAAG network is taking a new step by improving the Group’s commitment to gender equality with a new goal: diversity as a key driver of collective performance.

Renamed “RiiSE” and open to both men and women, this network is active across five continents via the mobilization of strong regional communities. Its action is based in particular on the sharing of knowledge through a mentoring program, with 900 pairs across 20 countries in 2018, on the promotion of female talent to positions of responsibility, and on combatting all forms of discrimination.

Maud Bailly, chief digital officer of AccorHotels, and John Ozinga, CEO of AccorInvest, are joint ambassadors of the network. Bailly reaffirmed RiiSE’s ambition by emphasizing the extent to which “diversity is a powerful driver of collective performance: it is important to involve men, women, and managers at the highest level to set an example. Promoting gender diversity is everyone’s duty regardless of their own gender.”

Days Inns partners with Canadian Hockey League

Melissa Stober and Francesca Wylie of Days Inns - Canada.

Melissa Stober and Francesca Wylie of Days Inns – Canada.

CANADA — Days Inns – Canada has announced a new partnership with the
Canadian Hockey League (CHL).

The hotel chain’s sponsorship features a branded web
presence, in-ice logo placement, as well as an in-venue kiosk as part of the
CHL’s National Events calendar that includes the CIBC Canada Russia Series in
November, the Sherwin-Williams CHL/NHL Top Prospects Game in January, and the
Memorial Cup presented by Kia in May.

“The Canadian Hockey League is proud to welcome Days
Inns – Canada as part of the CHL family,” said Cole Butterworth, CHL director
of business operations. “With almost 30 Days Inn locations in CHL markets
across the country, we think this partnership is a great fit and look forward
to helping Days Inn showcase their brand and associate with CHL fans through
Canada’s national pastime.”

The CHL’s local in-market presence in Canadian
communities from coast-to-coast will truly leverage Days Inns – Canada
sponsorship activations.  Throughout the 2018-19 season alone the
partnership will connect with places that include Kamloops and Vancouver,
British Columbia, Red Deer, Alberta, Sarnia and Oshawa, Ontario, Sherbrooke and
Drummondville, Quebec, and Halifax, Nova Scotia.

“We’re thrilled to be an Affiliate Level sponsor of
CHL National Events,” said Ally Wesson, senior director of marketing, Days Inns
– Canada. “We look forward to interacting with hockey fans across the country
and having an on-site presence at CHL's National Events.”

In conjunction with the on-site activation events,
Days Inns – Canada will be giving fans the chance to win gift cards through a
series of social media contests.