By Colleen Isherwood,
MISSISSAUGA, ON—What changed the career game for you?
asked Patricia Brusha, best known as one half of A Couple of Chicks, who have
hosted the Online Revealed Conference for the past decade.
Most often it was a mentor or two—someone who inspired
you, guided you and helped you with your career aspirations.
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Her own experience in the industry has been a positive
one, and now Brusha is looking to share her knowledge of hospitality and online
marketing by hosting an event that will link mentors with college and
What better time to do it than immediately preceding the
Online Revealed Conference, tapping into the skills and expertise of the
conference speakers—people from Facebook, Google and TripAdvisor and hotel
companies such as InterContinental Hotels Group (IHG). Canadian Lodging News has been asked to mentor students interested
in print and online magazine publishing.
“Young people still in school or recent graduates taking
hospitality, tourism marketing, food and beverage or social media are finding
out that actual jobs are nothing like the textbooks—changes in this field are
happening so quickly that [colleges and universities] can’t teach them fast
“The only way I ever got anywhere in 36 years is through
people, networking, advice and relationships,” Brusha told CLN.
The event, called Game Changer, will be held from noon
until 4 p.m. on April 7 at the Hilton Toronto Airport hotel.
Students must be 19 or older and registration costs $20.
They will be asked to pick their top three interests from a roster of about 20
subjects including SEO, social media, advertising, hotel sales and hospitality,
gaming, food and beverage and event management.
These choices will be used to pair about six students
with each mentor.
The event will start with a Meet the Mentor lunch.
“Students won’t know until the day they show up whether they are lunching with
Expedia, Google, Caesar’s Entertainment or Porter Airlines,” said Brusha.
Lunch will be followed by four mini-keynotes presentations
from companies that include Google, TripAdvisor and XBox, which is becoming
huge in marketing travel, Brusha said.
Part three consists of the Career Exploration
Marketplace where students will have one-on-one face time with five additional
industry leaders. And part four
consists of an online space where participants will form a LinkedIn Community
Group and upload their resumes.
At the end of the day, students will receive business
card holders for all the cards they will have accumulated.
“We still have spaces for mentors and for sponsors, and
we’re encouraging swag—lanyards, bags to carry things and more,” said Brusha.
target is 100 to 200 people including mentors and students. For more information,
contact Courtney Michaels, email@example.com.