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When Resorts of Ontario meets at Blue Mountain Resort for its annual conference April 27-28, the question for delegates will be: Are you on the right path… time to Connect?
Andrew Wiens, international DMO manager North America for TripAdvisor, will kick things off with a practical session on the importance of online reviews and how to manage them, along with information on best practices and free assets.
The rest of the day will feature concurrent sessions. “The sessions all play to the theme because it includes marketing, operational elements and human resources,” Grace Sammut, managing director at Resorts of Ontario.
Keith Simmonds of Great Wolf Lodge will talk about resort culture and how it relates to employee recruitment and retention. Paul Brunt of VIP Energy will speak about energy conservation, while Susan Benson of Royal LePage will offer 10 top Real Estate Tips for Resort Owners. Online channels and accessibility round out the topics to be covered.
In the afternoon, rotating round table sessions will enable suppliers to share their knowledge and expertise with resort owners. Topics include pest management, sewage treatment, body care and maximizing your waterfront to improve your business.
The late afternoon trade show will be followed by receptions, the president's dinner and a hospitality suite.
“The trade show has been sold out with 32 booths,” Sammut noted.
The next day, Kevin Forget, travel promotion officer with OTMPC, will speak to delegates on how to get noticed by the media, followed by sessions on the online health of you business and how to allocate marketing staff.
“Last year we concentrated on diversity, but this year we are trying something a little different,” Sammut told CLN. “Our program is framed around the results of a survey of our members.”