HALIFAX — The Best Western Atlantic Canada Co-Op helped raise almost $17,000 for the 31st annual IWK Telethon for Children broadcast May 31 on CTV.
“Our donation allowed us to do what is called a Miracle Match,” said Ron Miller, chair of the BW Atlantic Canada Co-op and general manager of the Best Western PLUS Dartmouth Hotel and Suites. “This is where folks are asked to call in and support our donation by making a donation of their own. Our donation was $5,000 and in three minutes, the general public donated $11,937 more. We have a lot of amazing friends and guests in the Maritimes.”
All told, the telethon raised almost $6.3 million.
Funds raised through the telethon will help support the most urgent patient care needs at the Halifax-based IWK Health Centre, which provides healthcare to women, children, youth and families in the Maritimes.
The Best Western Atlantic Canada Co-Op comprises seven hotels in New Brunswick, seven in Nova Scotia and one in Prince Edward Island.