Okabe at CHRIC: Take back your guests

VANCOUVER — How to take back your guests from the OTAs, and Canada’s position within global travel markets are just a few of the topics that will be covered at the Western Canadian Hotel and Resort Investment Conference on Oct. 19 and 20 at the Hyatt

Bruce Okabe

Bruce Okabe

VANCOUVER — How to take back your guests from the OTAs, demystifying distribution, and Canada’s position within global travel markets. These are just a few of the topics that will be covered at the Western Canadian Hotel and Resort Investment Conference on Oct. 19 and 20 at the Hyatt Regency Hotel in Vancouver.

Online Travel Agencies (OTAs) took almost $400 million out of Canada in 2014, either through lost revenue or commissions paid, according to Bruce Okabe of Okabe & Associates, who is well known in B.C. and Alberta, having served in the private sector and in the governments of both provinces. Okabe will talk about how Canada’s hoteliers and destination marketers are working together to increase direct bookings, enhance guest experience and drive economic prosperity.

Co-authors Cindy Estis Green and Mark Lomanno of Kalibri Labs have written a book called Distribution Channel Analysis: A Guide for Hotels. They will look at methods and techniques to understand distribution costs and their impact on hotel profit. In the meantime, many new third party models are emerging from corporate rate shoppers like TripBam to hybrid social/search legacy sites like TripAdvisor and Google Hotel Finder, to large players in the sharing economy like Airbnb. 

Charlotte Bell of the Tourism Industry Association of Canada will moderate a panel dealing with rising global travel to Canada, tourism marketing and advocacy plans and our global position within the travel markets. 

This year’s conference will start with an opening reception at 5:30 p.m. on Monday, Oct. 19, hosted by CBRE Hotels and HLT Advisory Inc., providing an opportunity for delegates to reunite with old acquaintances and strike new relationships. 

The program on Tuesday, Oct. 20 will start at 8 a.m. with opening remarks by Carrie Russell of HVS, and will wind up with closing remarks by Monique Roszell of HVS at 5:15 p.m. 

For information go to resortinvest.ca.

Hilton will also be holding a development forum highlighting the Canopy by Hilton and Curio — A Collection by Hilton from 12:00 p.m. until 3:30 p.m. on Monday, October 19. For information, contact Eileen Silver, Eileen.Silver@hilton.com.