Tourism marketing expert Christina Miranda keynote at Hospitality NL conference

ST. JOHN’S, NF — Hospitality Newfoundland and Labrador announced on Jan. 19 that tourism marketing and strategy expert Christina Miranda of Redpoint Marketing PR as a keynote speaker for its upcoming conference and trade show taking place in St. John’s March 1-3. 

“Operating in a highly-competitive and rapidly-changing environment, tourism businesses in Newfoundland and Labrador are acutely aware of the unique opportunities and challenges they face in attracting travellers from around the globe,” says Hospitality NL chair Rex Avery. “Bringing to the table a wealth of knowledge and experience and combined with her passion for tourism and palpable energy, Christina will inspire attendees to draw on all the things that make up our province’s uncommon potential, in order to infuse that element of surprise and create once-in-a-lifetime, memorable guest experiences.” 

Miranda is a founding principal of New York City-based Redpoint Marketing PR, which provides public relations, digital marketing, graphic design, social media and training/consulting services for businesses in the hospitality and tourism industries. In her 25 years as a brand and image counselor, Miranda has helped achieve marketing results for organizations such as Vermont Tourism, Cunard Line, Hyatt Resorts, Fairmont Hotels & Resorts, the Atlantic Canada Opportunities Agency, Taste of Nova Scotia and many more. As Redpoint’s lead trainer and business consultant, she also helps hospitality organizations solve key business challenges with a focus on guest service, training, operations and resource management. 

Hospitality NL’s 2016 Conference and Trade Show will feature an exciting line-up of sessions and events, a refreshed trade show and exclusive learning and networking opportunities for all tourism stakeholders in attendance. In addition to the connections to be made with fellow tourism operators and leaders, the event features Hospitality NL’s annual general meeting, provincial and federal luncheons, local fun night and the awards gala.