Introducing the Canadian Hotel Advisor Collective

TORONTO — The Canadian Hotel Advisor Collective has been formed to filter, funnel and direct timely, useful information as a response to the impact of COVID-19 on our industry. CHAC was jointly formed by leading Canadian hotel law firms, real estate, investment and financing companies, and supported by Big Picture Conferences.

Stephanie Gadbois, Big Picture Conferences.

The Canadian Hotel Advisor Collective was jointly formed by Blake, Cassels & Graydon LLP, Cassels, Brock & Blackwell LLP, CBRE Hotels, CFO Capital, Colliers Hotels, Cushman & Wakefield, HVS and JLL and supported by Big Picture Conferences as a response to the impact of COVID-19 on firms and to act as a centralized source to filter, funnel and direct timely, useful information for industry stakeholders from industry stakeholders during this difficult time.

Initially, they look to accomplish this through recurring informational webinars and a dedicated website with the latest hotel research, data and best practices to help industry participants navigate the daunting business and operational challenges posed by the novel coronavirus. By drawing on members’ deep hotel industry knowledge and comprehensive network of relationships both nationally and internationally, they hope to bridge valuable information that owners, operators, brands, lenders and government are searching for and provide expertise and insight.

As a collective, the CHAC stands by their clients, partners and friends who are facing an unprecedented challenge and together are expressing the support of each of our firms.

CHAC is here to help

By the end of this week the CHAC website will be up and running where stakeholders will be able to find industry information gathered by the collective at


Hotel owners and operators should be aware that the Government of Canada is seeking, on a priority basis, a number of services that hotel owners may be uniquely positioned to provide. These include food services, laundry services, and accommodation maintenance services. This could provide an important revenue enhancement opportunity for owners who are experiencing a loss of revenue due to the current situation. Hotel owners are encouraged to go visit the website and submit their capacity and region with respect to the COVID-19 notice of priority procurements.