Accor has launched three new brands in North America recently. In Cuba, the first SO/ will be opening in Havana in 2020. Boston has announced the first Raffles on the continent. And the company has also brought MGallery to America, according to Accor's Ian Ricci.
MGallery is a collection of luxury hotels with a global footprint. Each hotel in the collection showcases a unique personality and story, experienced by guests through its architecture, interior design and service offering. Every MGallery hotel strives to provide an enriched and truly memorable stay.
“MGallery is one of the fastest growing Accor brands in the global pipeline. It's got tremendous traction,” said Ricci. He gave the example of the Molitor in Paris, the hotel featured in Life of Pi, as a special MGallery hotel.
AccorHotels' majority purchase of 21c Museum Hotels last summer will bring 10 MGallery hotels to North America. 2Ic Museum Hotels will join Accor's MGallery by Sofitel collection of boutique hotels, thereby marking the introduction of the MGallery brand into the U.S., making it a truly international brand. MGallery currently has 91 hotels in 25 countries.
The new Raffles, coming to Boston's Back Bay area with an expected opening in 2021, is a mixed-use development with 147 hotel rooms and 146 branded residences. “It will have a unique sky-level F&B offering,” said Ricci. The hotel is right across from the Fairmont Copley Plaza. This is the first Raffles Hotel in North America.
In 2020, SO/ Hotels & Resorts will open a new address in Havana, another North American first. The SO/ Havana Paseo del Prado will have 10 floors above street level, with 250 guest rooms, including 36 suites. Ranging in size from 34 to 64 square metres, guest rooms will consist of stylish contemporary furnishings, neutral palettes, innovative technology and thoughtful designer amenities. The SO/ Havana also features a roof deck.
More Novotels are on the way now that Novotel franchise disclosure documents are ready. “It was a lot of work to set it up in Canada and the U.S.,” Ricci said. “By the end of 2019, we will have the opportunity to franchise other brands. Stay tuned on that one.”
Novotel is suitable for primary, secondary and tertiary markets from coast to coast. “It's a midscale product that is scaleable in a lot of different markets,” Ricci noted.