Aloft launches new edition of talent search

STAMFORD, CT — Aloft Hotels is now accepting submissions for the seventh annual Project: Aloft Star Competition in North America and Latin America, as well as the third installment in Asia Pacific, it was announced this month.

STAMFORD, CT — Aloft Hotels is now accepting submissions for the seventh annual Project: Aloft Star Competition in North America and Latin America, as well as the third installment in Asia Pacific, it was announced this month.

Project: Aloft Star is a talent search to identify the hottest emerging musical acts from across the globe (including Canada, excluding Quebec) and offer them a chance to take centre stage at the hotel brand. This year, recording artist Chris Daughtry will serve as the program’s mentor in North and Latin America. 

“I love that Aloft Hotels supports emerging artists and gives them stages around the world to perform, because that’s what I love doing most,” said Chris Daughtry, lead singer of Daughtry, in a release. “I’m honored to be a mentor for Project: Aloft Star participants this year, helping young talent fulfill their dreams the way I have had the opportunity to live out mine.”

The entry period runs through Sept. 5. Unsigned bands and artists across North America and Latin America are invited to upload up to 2 original songs along with a photo at LiveAtAloftHotels.com. A panel of music industry execs and insiders will then comb through the submissions to identify the top five semi-finalists who will advance to Phase II.

Phase II, View & Vote, kicks off Sept. 19 through Sept. 30, giving fans and music lovers a chance to vote for and choose the two finalists. Phase III will be in October, when the two finalists will be announced and each receive a personal mentoring session with Daughtry. They will each then play an intimate showcase at an Aloft Hotel in North America for a panel of judges, including music industry executives David Nathan (SVP Promotion and Artist Development at Big Machine Label Group) and Billy Mann (CEO, Green & Bloom/Topline/Grammy-nominated Songwriter/Producer). Daughtry will then take the stage for an exclusive performance, followed by the announcement of the 2016 Project: Aloft Star winner.