ST. JOHN’S, NL — Tour operators from around the world and tourism providers from Atlantic Canada gathered in Fredericton, N.B. for Atlantic Canada Showcase (ACS) on Oct. 2, with the goal of bringing more visitors to Atlantic Canada.
Atlantic Canada Showcase is one of the biggest opportunities for Atlantic Canadian tourism providers to meet and network with tour operators from around the globe, and as such over 140 providers from Atlantic Canada had registered to meet with over 70 pre-qualified tour operators over the course of the three-day conference.
ACS is a biennial event designed specifically for the motorcoach, group, fully independent traveller, and speciality travel industry. The conference schedule included business-to-business meetings, networking events and educational sessions that provided opportunities for business relationships to be formed, contracts to be initiated and new experiences discovered, resulting in increased visitation to Atlantic Canada.
“This beautiful part of our country has a lot to be proud of and the Atlantic Canada Showcase is a great way to help bring the world here,” said the Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism, in a release. “By connecting operators with international buyers, the ACS provides fantastic opportunities to grow our industry. The Government of Canada, through the Atlantic Canada Opportunities Agency, is pleased to support initiatives like the Atlantic Canada Tourism Partnership that support the Federal Tourism Strategy’s priority of ‘inspiring the world to explore Canada.’”
In addition to networking events hosted throughout Atlantic Canada Showcase, tour operators took advantage of pre-packaged familiarization (FAM) tours in each of the four Atlantic Provinces. These FAM tours provide an opportunity to showcase the hospitality, scenery, heritage and culture of this distinct Canadian region.
The Atlantic Canada Tourism Partnership (ACTP) sponsored the Atlantic Canada Showcase. ACTP is a nine-member pan-Atlantic marketing initiative comprised of the Atlantic Canada Opportunities Agency, the four Atlantic Canada Tourism Industry Associations and the four Provincial Departments responsible for tourism.