PHOENIX, ARIZ.—Best Western International has announced plans for rapid expansion in Mexico, Central and South America with 29 hotels in the 2014 to 2015 pipeline. Though growth is strong throughout the region, South America is the hottest area for hotel development, thanks to improving economies and Brazil hosting both the 2014 World Cup and 2016 Summer Olympic Games in Rio de Janeiro.
Best Western is doing its part to meet the growing hospitality demands in Brazil. The brand currently has 16 hotels operating in the country and is working with development partner Incortel to add 30 new properties in the next five years. All of these projects will be new construction and 50 per cent will operate under the BEST WESTERN PLUS banner. The first of the new Incortel properties, the BEST WESTERN PLUS Pampulha Design Hotel in Belo Horizonte, is set to open in March and construction has just begun on an new fashion-themed property that will feature design from South American fashion expert Gloria Coelho.
Best Western currently has two hotels in operation in Colombia and a third, the BEST WESTERN PLUS Mocawa Hotel, opened in late December. The brand anticipates adding between two and four new construction projects annually through 2019.