Best Western dual brands slated for Alberta

PHOENIX — Best Western has two dual-branded properties in the pipeline in Canada, and both are targeting to begin construction late this year.

Best Western Premier and Executive Residency by Best Western, Medicine Hat, Alta.

Best Western Premier and Executive Residency by Best Western, Medicine Hat, Alta.

PHOENIX — Best Western has two dual-branded properties in the
pipeline in Canada, and both are targeting to begin construction late this
year.

Sun City Hotels Ltd. is
developing a 99-room Best Western Premier and Executive Residency by Best
Western combination, at Paul Stober Drive and Strachan Road in Medicine Hat,
Alta. Hotel amenities include an indoor pool and spa, two boardrooms, a
cocktail lounge, a business centre, a fitness room and a guest laundry.
Future plans call for a two-storey restaurant addition. 

Sukhminder Rai is
developing the 105-room dual-branded Best Western Plus Executive Residency in
Calgary. The property is located just off the Trans Canada Highway in the
southeast quadrant of Heritage Drive SE and Blackfoot Trail SE. This hotel will
include an indoor pool and spa, two boardrooms, a cocktail lounge, a fitness
room, a guest laundry and a business centre. This property also plans a future
two-storey restaurant addition.

Best Western Plus and Executive Residency by Best Western, Calgary, Alta.

Best Western Plus and Executive Residency by Best Western, Calgary, Alta.

Launched in 2016,
Executive Residency by Best Western is an upper-midscale brand that offers
the perfect combination of hotel and home for an enriching extended stay
experience under the well-known Best Western brand name. There are currently 40
Executive Residency hotels in the Best Western worldwide pipeline.

The company has
successfully combined its Executive Residency by Best Western brand with its
upper-midscale Best Western Plus brand and the upscale Best Western Premier
brand. The hotels offer a minimum of 40 per cent extended-stay studios and
suites and typically share a lobby, as well as food and beverage venues, a
fitness centre, an outdoor pool and communal areas.

Ron Pohl.

Ron Pohl.

“Best Western plus and
Executive Residency work well together as they are both in the upper midscale
segment, with similar amenities, services and quality,” said Ron Pohl, SVP and chief operations officer.

The purpose of the stay
dictates the customer base. If they are staying from one to three days, they
need a standard hotel room. But more people are extending business trips or
staying longer for a leisure portion of the trip — and the Executive Residency
would better suit those travellers.

“The hotel is all in one
tower, not two separate buildings and a common public area. To the right is
extended stay; to the left are standard guest rooms. The larger rooms are on the
corners and in the centre. This meets a number of customer needs,” said Pohl.

For developers, the two
different customer bases contribute to the hotel’s success. Construction costs
are less than they would be for two hotels, as there is just one tower.  Elevators, for example, are extremely
expensive.

The Calgary property will
be Best Western’s first Premier/Executive Residency combination. “We’re now in
the upscale segment for a more upscale experience,” said Pohl, adding that this
unique approach to extended stay includes a spa associated with the hotel.

While the hotels are both
in one building, they are listed twice on electronic channels, and marketed
differently as they are promoting two different trip occasions.

The hotels are
particularly appropriate for smaller communities, like Medicine Hat, population 63,260, as they
provide multiple offerings for the communities they service.  The minimum number of rooms is around 100. “You don’t want too small of an offering,” said Pohl.

“We will continue to
focus on Canada as Canadians experience the product,” Pohl added. “It’s a great
product offering, and even in smaller communities, it can be very viable. It’s one
of the fastest-growing products we have out there, along with the GLō and SureStay
brands. We expect to see more dual-branding, possibly with GLō or SureStay.”

Allan Siegel and Amy Crouch.

Allan Siegel and Amy Crouch.

Interested Canadian
developers should contact: Allan Seigel, regional director, North American
Development, Western Canada, Allan.Seigel@bestwestern.com or Amy Crouch, regional director, North American
Development, Eastern Canada, Amy.Crouch@bestwestern.com

Click here to watch a video about the Executive Residency by
Best Western in Baytown, Texas by influencer Chet Garner. Chet is a Texan,
BBQ-connoisseur, and above all, a passionate traveler. As creator, producer and
host of the five-time Emmy winning show, The DayTripper, you can always find
Chet at Best Western branded hotels around the country for work and play.