Best Western's 11 Brands

Best Western offers eleven distinctive brands to suit the needs of developers and guests in every market.

Western offers eleven distinctive brands to suit the needs of developers and
guests in every market:

·  Best Western – Ideal for secondary and
tertiary markets, Best Western properties have been designed to perform in
almost any location. Best Western midscale hotels provide a welcoming
environment, comfortable rooms, and great service –  with exceptional value for guests, as well as

GLō   An energetic secondary market hotel brand
that allows for flexibility depending on the footprint and anticipated
occupancy. With iconic branded innovation and smart space utilization, Glō is
setting a new standard for the midscale market.

Best Western Plus – A modern take on the legacy brand, Best Western Plus has been
positioned for the upper-midscale market, including upgraded amenities and
enhanced style and comfort. With striking architectural details and a flexible
layout, Best Western Plus properties can be adapted fit to specific size and
location preferences.

Executive Residency by Best
 – An innovative extended stay brand that
provides exceptional accommodations for guests seeking the perfect combination
of hotel and home. An Executive Residency property can be combined with Best
Western Plus to provide transient guests a dual-branded option with enhanced
services and amenities.

Best Western Premier – Featuring sleek design and robust in-room amenities, Best Western
Premier properties are strategically positioned to attract savvy business and
leisure travelers who expect a high level of service and luxury amenities.
Optimal for the upscale market, these properties are equipped with a pool,
business center, fitness facility, media center and boardroom, with an optional
conference center for key corporate group markets.

Vīb –  Vīb is an urban market
hotel designed to meet the needs of today’s connected travelers, bringing
stylish design and focus on convenience and technology that will exceed guest’s
expectations. New features such as grab-n-go retail outlets, lobby or rooftop
bar, and a cozy fireplace will maximize on the hotel space during all times.

BW Premier Collection – A carefully selected collection of upscale hotel options, perfect
for destination markets and independent hoteliers looking to retain their local
identity while harnessing the global distribution power and loyalty of the Best
Western brand.

SureStay Hotel by Best
– SureStay Hotel by Best Western offers an
exceptional value in the upper economy market with amenities that ensure a
restful and productive stay.

SureStay Plus Hotel by Best Western
SureStay Plus Hotel by Best Western is a midscale option offering comfortable
amenities with additional on-site features to make a guest feel at home.

SureStay Collection
by Best Western
– SureStay Collection Hotel by Best
Western provides independent hoteliers the opportunity to retain their local
identity and individuality while harnessing a global powerhouse.

·  BW Signature Collection by Best Western – Best Western’sthird
soft brand, BW Signature Collection by Best Western gives the company a soft
brand option for hotel owners in the upper midscale space.