Canada tops 100 Holiday Inn Express hotels

TORONTO – IHG now has more than 100 Holiday Inn Express hotels in Canada — 103 to be exact — not only is it the largest IHG brand in Canada, but IHG now the brand from coast to coast — St. John’s, N.L. to Victoria, B.C.”

InterContinental Hotels Group celebrates the opening of its 100th Holiday Inn Express hotel in Canada, at 2000 rue des Grands-Marchés, Trois-Rivières with a ribbon cutting, April 2018. Joining Kristopher Wekarchuk, director of Holiday Inn Express & Suites Hotel Operations, were Gaétan Laplante, construction foreman, Robert Robin, chairman of the Board of Groupe Robin, Yves Lévesque, mayor of the City of Trois-Rivières, Nellie Robin, president of Groupe Robin, Stuart Laurie, director, franchise sales and development for IHG banner and Frédéric Bilodeau, general manager of Holiday Inn Express & Suites Trois-Rivières.

InterContinental Hotels Group celebrates the opening of its 100th Holiday Inn Express hotel in Canada, at 2000 rue des Grands-Marchés, Trois-Rivières with a ribbon cutting, April 2018. Joining Kristopher Wekarchuk, director of Holiday Inn Express & Suites Hotel Operations, were Gaétan Laplante, construction foreman, Robert Robin, chairman of the Board of Groupe Robin, Yves Lévesque, mayor of the City of Trois-Rivières, Nellie Robin, president of Groupe Robin, Stuart Laurie, director, franchise sales and development for IHG banner and Frédéric Bilodeau, general manager of Holiday Inn Express & Suites Trois-Rivières.

TORONTO – IHG now has more than 100 Holiday Inn
Express hotels in Canada — 103 to be exact — and Jonathan Lund, regional
vice-president, is excited.  “Not only is
it the largest IHG brand in Canada, but we now offer choices for guests coast
to coast, from St. John’s, N.L. to Victoria, B.C.”

The 100th hotel is the Holiday Inn Express & Suites
Trois-Rivières
in Quebec. 
Located at 2000 rue des Grands-Marchés in Trois-Rivières, Quebec, the 111-room
hotel is owned by Groupe Robin.

“The Trois-Rivières property is LEED certified,
as Groupe Robin are very keen on environmental measures,” said Lund.

On the heels of this 100th hotel
milestone are three additional openings for the brand in Canada: Holiday Inn Express & Suites
Brantford
, Holiday Inn Express & Suites
Kelowna – East,
and Holiday Inn Express & Suites
Moncton
. These openings further
demonstrate the brand’s rapid growth throughout IHG’s 56-year history in
Canada.

Jonathan Lund.

Jonathan Lund.

“Holiday Inn Express meets the needs of a
growing market of upper midscale hotel travellers,” said Lund. “The advantage
for developers is that there are strong returns, and the footprint is smaller
than the full footprint of a full-service hotel.  It’s a smaller build that is performing very
well in the marketplace.

“Guests love these hotels as they are
competitively priced, functional and new, especially with the Formula Blue
design. The free Express Start breakfast is consistently good.”

Compared to the industry average, the Holiday
Inn Express brand has led the way in terms of its growth rate and footprint in
Canada. With 103 open hotels and 24 additional hotels in the development
pipeline, Holiday Inn Express properties account for more than 56 per cent of
IHG’s Canadian portfolio – which is more than double the number of open hotels
than the next leading brand in the segment.

“This last year we have seen a lot more
dual-branded hotels, combining Holiday Inn Express with Staybridge Suites and
Candlewood Suites,” said Lund. “They’re very popular with owners because there
are two brands in one location.” A dual branded property, consisting of a
Holiday Inn Express and Staybridge Suites, opened recently in
Niagara-on-the-Lake, Ont.

“There is a market need for
upper-midscale hotels. In 2017 alone, IHG Canada experienced unprecedented
growth with 24 new hotel signings – the most we’ve seen in 10 years. I have no
doubt that IHG will continue to extend its leadership position in the midscale
segment, offering significant opportunities to Canadian owners.”

Holiday Inn Express hotels cater to the rise in
value-oriented travellers. In Canada, there are significantly more secondary and
tertiary markets (i.e. with a population of less than 100K) than there are
metropolitan markets (i.e. with a population of more than 100K+). With 75 per
cent of Canada’s hotels included in the economy, mid-market, upper-mid-market
segments, this explains why hotels like Holiday Inn Express are so relevant and
in demand.

Jennifer Gribble.

Jennifer Gribble.

Jennifer
Gribble, vice president, Global, avid hotels, Mainstream Growth, said: “Reaching the milestone of 100 open Holiday Inn
Express hotels is a tremendous achievement for IHG in Canada. Not only does it
illustrate the appeal of this iconic brand to developers and domestic travellers
alike, but it is a testament to the strength of our owner relationships and our
well-established strategy to accelerate growth in the mainstream segment.”

IHG has 184 properties with
more than 25,000 rooms in Canada, with 43 hotels and more than 4,400 rooms in
the development pipeline. The Holiday Inn Express brand is part of IHG’s diverse
family of brands in nearly 100 countries.

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