Coast Hotels’ Long Charity Drive tops $500,000

L to r, lieutenant-colonel divisional commander Larry Martin and lieutenant-colonel Velma Martin of the Salvation Army BC, Shu Naito, senior vice president, Coast Hotels and Robert Pratt, president, Coast Hotels.

L to r, lieutenant-colonel divisional commander Larry Martin and lieutenant-colonel Velma Martin of the Salvation Army BC, Shu Naito, senior vice president, Coast Hotels and Robert Pratt, president, Coast Hotels.

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VANCOUVER—The 11th Annual Coast Hotels Golf Classic held July 11 at Westwood Plateau raised a record $55,000 bringing the grand total raised for charity by the event to more than a half million dollars ($550,000) over the past decade. This year, 136 hospitality industry suppliers, entrepreneurs, managers and supporters teed off to support a good cause.

The 2013 recipient was the Salvation Army. Coast Hotels is proud to contribute to the Salvation Army because the brand believes that everyone deserves a good night’s sleep and everyone deserves a good meal.

Accordingly, the hotel group supports the shelter and meal service programs run by the charity.

“Reaching this milestone of exceeding a half million dollars raised is so rewarding,” said Robert Pratt, president of Coast Hotels. “Coast believes in supporting the communities where we do business, and the Salvation Army gives us the ability to direct where funds will be spent,” added Pratt.