By Colleen Isherwood, Editor
TORONTO — On Dec. 21, Courtyard by Marriott Cold Lake, owned by CLFN Hotel Limited Partnerships and managed by Crescent Hotels and Resorts, opened its doors in Cold Lake, Alta. Featuring an innovative lobby space as well as Courtyard’s latest contemporary room design, the new hotel provides flexibility and choices that allow guests to optimize and elevate their travel experience. Located at Route 28 and Highway 897, the 120-room hotel will operate as a Marriott franchise.
Next to open will be another Courtyard by Marriott in Mississauga at Burnhamthorpe and Dixie Roads. This will be the third Canadian Courtyard to be managed by Crescent. Last June, they were hired to manage The Courtyard by Marriott Saskatoon Airport, a 140 room hotel is located less than 1 km from Saskatoon John G. Diefenbaker International Airport.
First Canadian Tribute Portfolio property
The first Canadian hotel in Marriott's Tribute Portfolio, Hotel PUR Quebec, a Tribute Portfolio Hotel, is owned by Hotel PUR Quebec LP and managed by Crescent. Located in the burgeoning Saint Roch neighborhood in Quebec City, the hotel is fully renovating all 242 guestrooms and suites before joining the Tribute Portfolio system in mid-2017.
“This brings us to over a dozen hotels in Canada and 80 in the U.S.,” said Tony Cohen, executive vice-president and partner, Canada. “It's good, strategic growth. We're happiest about the fact that we are in six provinces even though Canada is so geographically siloed — B.C., Alberta, Saskatchewan, we're hoping for Manitoba, Ontario, Quebec and New Brunswick.”
Independent, third-party management
“Crescent remains a non-conflicted, independent, third-party management company,” said Cohen. “It does not own anything at all. When you look at it, a lot of companies in the U.S. and Canada do both. If we're not the only one we are one of just two or three purely independent management companies.
“Our competitors do both. For our clients, if you ever have a parting of the ways, we have a cleaner contract — 30 days at the owner's discretion and no financial penalties. We are an employee. If the ownership group doesn't feel they are getting value… “
Cohen said the other advantage is that management companies with their own hotels tend to put more resources into the ones they own. “All our hotels are equal and performing for our client. We are totally client centric — 100 per cent aligned with our owners' interests — every decision we make is ultimately for their benefit.
“Our ultimate report card is financial performance of the asset — sometimes we perform ourselves out of a job!”