Crescita/First Nation team up on Tru Yarmouth

Artist's rendering of Tru by Hilton, Yarmouth, N.S.
Artist’s rendering of Tru by Hilton, Yarmouth, N.S.

BEDFORD, N.S. — Crescita Hotels & Resorts Limited Partnership announced last week that it plans to develop and manage its first Tru by Hilton in Yarmouth, N.S., through hotel development and management agreements with Acadia First Nation Yarmouth.

Deborah Robinson, chief, Acadia First Nation Yarmouth.
Deborah Robinson, chief, Acadia First Nation Yarmouth.

“We are very pleased to have been selected by Hilton Hotels for this franchise. Hilton is one of the premiere brands in North America. The Yarmouth Reserve is an excellent location and is expected to be very successful”, said chief Deborah Robinson, Acadia First Nation Yarmouth.

“This hotel development speaks to the continuing growth and vision of our community. Not only will this hotel create income for our First Nation and employment for our Band members, it will also contribute to the general economy of the County of Yarmouth and the Province of Nova Scotia. It will create employment and training opportunities. It will provide contract opportunities during construction and during operation. It will also foster tourism for the area and bring in guests from all over the world into our community to experience our Mi’kmaq culture.”

John Squires.
John Squires.

“We are excited to partner with chief Deborah Robinson and the Acadia First Nation Yarmouth to break ground on this new property in the coming months. Crescita also looks forward to working with the community of Yarmouth in the operations of this new property,” said John Squires, vice-president, Operations & Development, Crescita.

The four-storey hotel will feature 82 rooms, 1,000 square feet of meeting space, a fitness centre, a waterslide and an indoor pool. The property will be located on the Acadia First Nation Yarmouth Reserve with construction eyed to get underway this spring with an opening targeted for July 2020.

“Tru by Hilton brand fills a void in the lodging sector for travelers seeking simplicity and value without compromising quality and design, and we’re delighted to bring this inventive new Hilton brand to life in Yarmouth,” said Squires. “We are eager to get started on this project and introduce travellers visiting the Yarmouth area to a game-changing hotel concept.”

Jeff Cury.
Jeff Cury.

“As Tru by Hilton continues to grow its presence throughout Canada, we are very pleased to be working with the Acadia First Nation to introduce Tru by Hilton to the province of Nova Scotia,” said Jeff Cury, senior director of development – Canada, Hilton. “I am quite confident that this project will appeal to travellers looking for a fresh, new lodging option in the port town of Yarmouth.”

Canada currently has one Tru by Hilton open in South Edmonton (Windermere). Six Canadian Tru hotels are currently under development in addition to the one in Yarmouth: Markham, Ont. (part of a dual brand with Home2 Suites); Bracebridge, Ont.; Gananoque, Ont.; Mississauga, Ont. (west of the airport); Mississauga (off of Hwy. 27, east of the airport); and Kingston, Ont. Hilton is also working on approximately 10 more Trus in Canada, Cury said. 

Formed in 2017, Crescita Hotels & Resorts Limited Partnership (Crescita) is a joint venture between Aquilini Properties Limited Partnership and Caboteer Hospitality and Development Inc., a company owned by Glenn Squires. Crescita is committed to growing its portfolio through both wholly-owned and joint venture partnerships. Crescita’s focus will be developing, acquiring and operating hotels and select real estate properties. The investments and partnerships will be a combination of new development along with opportunistic acquisitions.

Tru by Hilton is a game-changing hotel brand with more than 60 open locations across North America where guests don’t have to compromise between a consistent, fun and affordable hotel stay. Spirited, simplified, and grounded in value, Tru by Hilton is designed for cross-generational appeal, with a large, reimagined public space where guests can work, play, lounge, and eat, and efficiently designed modern guestrooms that feature a rolling desk, oversized windows for natural light, and bright, spacious bathrooms.

Guests can enjoy complimentary amenities, including a free build-your-own ‘Top It’ hot breakfast with both healthy and indulgent items and more than 35 toppings; a multifunctional fitness center; and fast WiFi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market.