CTC changes name to Destination Canada

NIAGARA FALLS, Ont. — The Canadian Tourism Commission (CTC) has changed its name to Destination Canada, a new corporate identify representing the campaigns and programs used to distinguish Canada as a competitive global destination.

Maxime Bernier.

Maxime Bernier.

NIAGARA FALLS, Ont. — The Canadian Tourism Commission (CTC) has changed its name to Destination Canada, a new corporate identify representing the campaigns and programs used to distinguish Canada as a competitive global destination. The announcement came on May 26 from Maxime Bernier, Minister of State (Small Business and Tourism) (Agriculture), during the Rendez-vous Canada international tourism marketplace, held in Niagara Falls, Ont.

The CTC will use Destination Canada instead of Canadian Tourism Commission whenever doing business at home and abroad.

Bernier spoke to Canadian tourism sellers and approximately 30 international travel trade media about the additional support for tourism announced in the federal government’s 2015 budget, which will allow the CTC (now Destination Canada) to lead a new initiative, in partnership with the tourism sector, to promote Canada to travellers from U.S. leisure markets.

Recently, Prime Minister Stephen Harper announced that the CTC will receive $30 million during the next three years for a new marketing campaign to attract more American visitors to destinations across Canada.

This initiative will enable the CTC to continue collaborating with partners in the private sector, international travel trade, and the provinces and territories to attract international visitors.