LAS VEGAS — Irwin
Prince, president and COO of Realstar Hospitality, Master Franchisor for Days
Inns in Canada painted a picture of a trip to a hotel a couple of years in the future at the Days Inn Canada session at the Wyndham Hotel Group Global Conference held in Las Vegas last month.
The guest would be picked up at Las Vegas airport by a driverless car.
Mandalay Bay Hotel would send their room assignment and electronic key to their
mobile device. They could even pre-order room service if they were hungry or
thirsty. If they didn’t check in this way, they could go to the automated front
desk or self-serve kiosks.
Using their mobile as a key, they could put the
lights on; everything would come to life including music playing a song from
their iPhone playlist. The room service
would arrive, and there would be no need to tip the robot! They could think out loud and ask to adjust
the temperature of the room …
missing?” asked Prince. “They didn’t see one person through the entire process.
Where is the human touch?”
Canada stresses that personal touch, said Prince. That’s why there are 617
Inner Circle members at Canadian Days Inns — a designation that recognizes the
brand’s brightest and best employees for a job well done. That’s also why 34 Canadian Days Inns have
been recognized as Trip Advisor Certificate of Excellence winners for 2017.
Prince is passionate about guest-centric culture and the need for ongoing training. “For the brand in Canada, service is a real focus,” he told CLN in a follow up interview. Nine months ago at the brand's Canadian conference, the keynote speaker was Doug Lipp of Disney University. Eighteen months ago, at the last Wyndham Hotel Group conference in Las Vegas, they participated in FISH! training. Modelled after the Pike Place Fish Market, FISH! is a technique to make happy individuals alert and active in the workplace.
“Training is not a flavour of the month for us. It's consistent and focused. It's a constant reminder to our hotels,” Prince said.
Goal for 2020 is 140-150 Days Inns in Canada
After the conference, CLN spoke to Prince and David Blades, vice-president operations for Realstar Hospitality, about expansion of the brand in Canada.
“We're growing at a steady pace this year, with an average of eight to 10 properties, a mix of new and conversion builds,” said Blades. “Kingston just finished a multi-million dollar upgrade.”
“We've seen a rise in metrics as we are adding great quality hotels,” added Prince. “In terms of growth, we are at 114 hotels, and that's not enough. The goal is to be in the 140s, close to 150 by 2020.”
Top Days Inn Awards of Recognition winners
Realstar Hospitality announced the winners
of its prestigious Awards of Recognition during the Wyndham Hotel Group Global Conference in Las Vegas. The
awards are presented each year to formally recognize the outstanding
achievements of the top performing Days Inn hotels and hotel teams from across
“Leading a business to
success can be a tough challenge which is why it’s a pleasure to celebrate our
owners, general managers and their dedicated staff who work hard to represent
the very best that Days Inn has to offer,” said Prince.
“This year’s recipients collectively demonstrate a
high level of quality, service and commitment to hospitality excellence.”
2017 Awards of
Guest Choice Award: Days Inn – Thunder Bay
Housekeeping Team of the Year: Days Inn –
Days Inner Circle Team of the Year: Days Inn –
Property of the Year 85 Rooms and Under: Days
Inn & Suites – Lindsay, Ont.
Property of the Year 86 Rooms and Over: Days
Inn – Sherwood Park, Alta.
New Property of the Year: Days Inn &
Suites – Airdrie, Alta.
General Manager of the Year: Jennifer
Bouchard, Days Inn & Conference Centre – Cranbrook, B.C.
Participation in ParticipACTION
Days Inns – Canada recently announced its partnership
with ParticipACTION, a national non-profit organization
whose mission is to help Canadians sit less and move more. Originally
established in 1971, ParticipACTION works with its partners to make physical
activity a vital part of everyday life.
“At Days Inns – Canada, we’re committed to making it
easier for guests to incorporate healthy living practices while on the road,”
“With life’s busy
schedules, it can be challenging to incorporate physical activity in our daily
routine. Together with our hotels, we will provide our guests with helpful ways
to be more active wherever you are.”
The partnership will see Days Inn locations across the
country communicate the value of physical activity through onsite collateral,
events and contesting. Days Inns – Canada will also support the distribution of
The ParticipACTION Report Card on Physical Activity for Children and Youth, the
most comprehensive assessment of child and youth physical activity in Canada.
As an official hotel partner, Days Inn locations will have this summer’s 2018
Report Card and other practical tools available to hotel guests.