Element launches virtual walk around the world

STAMFORD, Conn. — Element Hotels launched, on Oct. 6, the Walk the World with Element Hotels, Powered by Fitbit, a virtual “walk” around the world.

Paige Francis, vice-president, global brand management, Element Hotels (front row, far left) helps launch Walk the World with Element Hotels at Element Vancouver Metrotown.

Paige Francis, vice-president, global brand management, Element Hotels (front row, far left) helps launch Walk the World with Element Hotels at Element Vancouver Metrotown.

STAMFORD, Conn. — Element Hotels launched, on Oct. 6, the Walk the World with Element Hotels, Powered by Fitbit, a virtual “walk” around the world that encourages travelers across the globe to maintain a healthy lifestyle while on the road by logging their steps and completing a virtual trek from Canada to China.

Showcasing how everyday fitness can be woven into daily routes, the virtual walk’s goal is to amass 29 million steps, equal to the 14,900 miles between Element Vancouver Metrotown and Element Suzhou Science and Technology Town, in China, the brand's first hotel in Asia Pacific.

“Element guests strive to maintain a healthy lifestyle while on the road, even during the busiest of travel schedules,” said Paige Francis, vice-president, global brand management, Element Hotels.

Guests log onto an existing Fitbit account or sign up for a new one free via the Fitbit app or website. Once logged in, members can join the Walk the World group via the Fitbit website to have his/her steps added to the worldwide walk. Users can participate by using a Fitbit activity tracker or using MobileTrack via the free Fitbit app on their Android, iOS or Windows mobile device.

Those who join the Walk the World group are automatically entered to win prizes at key virtual milestones during the walk.