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TORONTO—Sean Shannon, managing director of Expedia.ca, unveiled a new travel rewards program called Expedia+ that lets consumers earn travel rewards across a variety of travel products. It also allows them to triple-dip when used with other points programs.
Shannon told a press event at Chill Ice House in Toronto that Expedia started a soft launch of the new loyalty product a few weeks ago, and a mass market ad campaign this past week. The ads feature an infrequent and inept traveller named Kevin, showing that even he can benefit from this rewards program.
Canadians have long been considered points junkies, with 69 per cent reporting that they are members of a travel rewards program, and 68 per cent reporting that that they are likely to join another loyalty program.
“The program is easy and inclusive,” Shannon said. Travellers can earn rewards by booking hotels, planes and vacation packages on Expedia on their desktop, laptop, tablet or mobile phone. It awards double points for travellers who use the Expedia mobile app, and even triple dipping when used in conjunction with other points programs. For example, a family of four booking a $3,600 vacation package to Orlando would earn 7,200 points worth $50. But if they used the mobile app and another points program, they could earn $150 in travel rewards.
The program is not tied to a single hotel chain or airline, allowing Expedia+ members to earn points when booking any of Expedia's 400 airlines or 365,000 hotels worldwide. There are no blackout periods, Shannon added, but points do expire after 18 months of inactivity.