TORONTO — Building on its Tastemaker program and Classics Perfected cocktail menu, Fairmont Hotels & Resorts is expanding further into the cocktail space with the release of new packages, events and curated barware products at Fairmont Stores in North America, it was announced Nov 10.
The new Fairmont Store barware section features curated premium home bar products such as the brand's Classics Perfected Schott Zwiesel crystal glassware, BIRDY BY ERIK LORINCZ (BIRDY) bar tools designed by Fairmont Tastemaker Erik Lorincz, small-batch Bittered Sling bitters and N.A.D Syrups formulated by Fairmont Tastemaker Nader Chabaane. Products are available in-store and online.
Fairmont guests can develop their knowledge by drawing on the resources available at Fairmontcocktails.com, featuring how-to-videos, recipes and best practices.
Beginning Nov. 1, a special series of cocktail-inspired Sip & Stay packages will also be available at hotels across the U.S., Canada, Mexico, Bermuda and Barbados. Guests can enjoy an evening in Fairmont's luxury accommodations as well as a cocktail-inspired welcome amenity, a $50 food and beverage credit, and 15 per cent off the new barware section of the Fairmont Store.
On Dec. 8, guests wanting to learn how to mix the perfect cocktail can meet Fairmont Tastemakers Grant Sceney and Nader Chabaane at Fairmont Chicago for a special Classics Perfected Fairmont Visa Signature Card event delivered in partnership with the brand's top spirit partners.