Group Germain to launch Alt+ brand in 2018

BROSSARD, Que. — Group Germain Hotels plans to launch a new banner, Alt+ Hotel, in the Quartier DIX30 commercial lifestyle centre, in Brossard, Que., in 2018.

BROSSARD, Que. — Group Germain Hotels plans to launch a new banner, Alt+ Hotel, in the Quartier DIX30 commercial lifestyle centre, in Brossard, Que., in 2018, it was announced Jan. 24.

Construction has begun on the building, which will house the four-star Alt+ Hotel Quartier DIX30, offering 168 guestrooms and meeting rooms. Located in the Square close to shops such as DAVID’S TEA, Apple, hr2 and Williams-Sonoma, and surrounded by an urban park, the 15-storey building will include a restaurant on the ground floor as well as rental office space.

The hotel represents a $35 million investment from Group Germain.

“For nearly 10 years we have witnessed firsthand the growing popularity of Quartier DIX30 and have also been attentive to the needs and demands of our guests,” said Christiane Germain, co-president of Group Germain Hotels, in a release. “We are therefore convinced that the Alt+ Hotel Quartier DIX30 concept, combining spacious rooms and a number of services to enhance customer experience, will appeal to visitors.”