Hilton enhances loyalty program benefits

MCLEAN, Va. — Hilton announced in early February improved benefits for members of its loyalty program, Hilton Honors, including Shop with Points at Amazon.com.

Dual-branded Hilton, Calgary.

Dual-branded Hilton, Calgary.

MCLEAN, Va. — Hilton announced in early February improved benefits for members of its loyalty program, Hilton Honors, including Shop with Points at Amazon.com.   

Hilton Honors now offers members the choice to flexibly combine points and money for a hotel stay, to use their points at Amazon.com, to allow family and friends to combine their points for free, and the ability to extend Diamond status when life puts travel on pause.

In addition, starting this summer, Hilton Honors members will be able to use their points to purchase products on Amazon.com.

Hilton Honors enables members to redeem their points for an award night or a stay using a combination of points and money. Beginning in late February, members can use the new Hilton Honors Points & Money slider to select how many points they want to redeem toward a room.

Beginning in April, Hilton Honors members will be able to combine — or “pool” — their points with up to 10 friends or family members for free.

Beginning in March, eligible Diamond members may receive a one-time, one-year extension of their status, for any reason.

The company has updated the program's name and logo, shifting from HHonors to Honors.

As part of the rebranding, Hilton has revealed a new corporate identity and logo. From today forward, the company will no longer use “Worldwide” in its name and be known simply as “Hilton.”