ST. JOHN'S – Hospitality Newfoundland and Labrador is pleased to announce tourism innovation leader, Doug Lansky,
as the keynote speaker for its upcoming Conference and Trade Show taking place in St. John’s, February 20-22, 2018. The keynote session is sponsored by Marine Atlantic Inc.
Doug Lansky is a tourism development thought leader who advises destinations and tourism companies around the world – from Singapore to Aruba, Google Travel to Amadeus – on strategic branding, marketing issues, visitor experience, industry trends and sustainability.
Lansky has a background as a travel journalist and editor with 20 years of experience writing for publications that range from National Geographic Traveler to The Guardian to Skift, and travelling to over 100 countries. He got his start as a travel journalist, but has moved on to destination marketing and development and now advises cities, countries and companies around the world.
“The travel and tourism industry is in a constant state of transition, driving industry operators to continuously work on developing or enhancing their tourism product or experience,” says Hospitality NL chair, Dion Finlay.
“With expertise in tourism marketing and development, Mr. Lansky will discuss ways of adapting your tourism strategy by putting the visitor at the core of your experience, providing the most effective hooks to motivate travellers, as well as the level of quality and satisfaction they need to keep them coming back to our destination.”
Hospitality NL’s Conference and Trade Show is the largest annual gathering of tourism operators within the province. It will feature an exciting line-up of sessions and events, a supplier-focused trade show and exclusive learning and networking opportunities for all tourism stakeholders in attendance.
In addition to the invaluable connections to be made with fellow tourism operators and leaders, the event features Hospitality NL’s Annual General Meeting, partner luncheons, local fun night and, of course, the Tourism Excellence Awards Gala recognizing some of the industry’s most innovative and talented people.