EDMONTON — On a beautiful summer evening in mid-July, over 40 industry guests gathered for the first annual MasterBUILT / Superior Lodging VIP Night at the Races Event at the Edmonton International Speedway.
Cars with the Logos of Microtel and Super 8 prominently displayed, were driven by Ashley Halsey, winner of the NASCAR provincial rookie of the year award for 2014, and Ryan Knowles winner of the Rookie of the year award for 2013.
Sponsored by Serta Mattress, Eden Textile, Rogers Insurance, National Neon, and MasterBUILT Hotels, the event was by invitation and was attended by a number of hoteliers from various parts of the country, including three of Canadian Lodging News’ Advisory Council members.
Jason Cheskes, who helped arrange the event and oversees the company’s purchasing programs, told CLN, “It was a great event for the first time with all enjoying it. We look forward to building it into a larger industry event next year where we can have even more participants from both MasterBUILT and Superior Lodging’s brands of Microtel, Super 8 and Travelodge, as well as several other prominent Canadian hoteliers.”
Guests enjoyed an opportunity to get up close and personal with the cars and drivers, take a few laps around the track prior to the race in the sponsored cars, followed by dinner and VIP seating in a specially designed raised seating area trackside.