CLEVELAND, OH—Earlier this summer, Vantage Hospitality Group, Inc. announced that it had entered into an agreement to acquire America’s Best Franchising, Inc.’s hotel brands – America’s Best Inns & Suites, Country Hearth Inns & Suites, Jameson Inn, Jameson Suites, Signature Inn, and 3 Palms Hotels & Resorts.
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The deal will add 200 hotels to Vantage’s current tally of 1,100 Americas Best Value Inn, Canadas Best Value Inn, Value Inn Worldwide, Value Hotel Worldwide, Lexington Inn, Lexington Hotel and Lexington Legacy properties, Roger Bloss, president and CEO told CLN.
Canada has just one America’s Best Inn & Suites in Niagara Falls, but Bloss indicated that could soon change. “I see tremendous potential for Canada,” he said. Currently Vantage is looking at restructuring and movement among the brands. “We want to make sure we are clear on what each of the seven core brands represents.”
After Labour Day, Vantage will gather everyone for a stratification meeting to determine the differences between the brands; then get buy-in from the company’s board and members; and finally get human and technological structures in place.
“Everyone can have a chance at our annual conference (to be held in Las Vegas in early December) to see where they fit. Some properties will move from brand X to brand Y—we will clearly identify and stratify the brands and let the 1,300 hoteliers decide.
“They might try new markets—looking for options and opportunities that give them the highest ROI possible.”
In other Vantage news, Canadas Best Value Inn has added two locations to its portfolio—a 62-room former independent in Whitecourt, AB and a 67-room former Ramada in Valemount, BC. CBVI now totals 30 Canadian properties in seven provinces and territories. There is also one Lexington Inn & Suites in Windsor, and the single America’s Best Inn & Suites.
“Our new properties are coming in all shapes and sizes, including new-builds and conversions,” said Bloss.
“Our unique new construction program, which waives membership fees for the first year of operation and gives hotel owners the choice of using ABVI’s prototype or their own design, continues to attract a lot of interest. Independent hoteliers are joining to enjoy our numerous innovative programs and comprehensive resources that help them drive revenue. And conversions from other chains remain high, reflecting ABVI’s status as an affordable alternative to the legacy brands.”
Americas Best Value Inn (including Canadas Best Value Inn and Value Inn Worldwide) has over 1,000 hotels throughout North America.