TORONTO — Three years ago Hyatt had just five properties in Canada. Today it has nine. Now the company has announced that it will have 21 hotels in Canada by the end of 2020, all Hyatt House or Hyatt Place brands. One of the new properties, Hyatt House Winnipeg, broke ground last week.
Hyatt will expand the Hyatt Place and Hyatt House brand footprint in Canada with the signing of management and franchise agreements by a Hyatt affiliate for nine Hyatt Place hotel and three Hyatt House hotels.
Hyatt hired Scott Richer, vice-president of Real Estate and Development for Canada, and opened a development office in Canada in January 2015. Before that, the development operations were run out of the U.S. Four properties have opened in Canada since then.
“Hyatt has had a presence in Canada since the 1970s, in Vancouver, Calgary, Toronto and Montreal,” said Richer. “Their premise is to be thoughtful about growth. It's more of a curated brand platform. We're not in the expansion game; we're in the exclusive game.”
Hyatt has a platform of 14 brands, but the bulk of the growth is in the prototype, franchise brands, namely Hyatt Place, which is upscale select service, and Hyatt House, which is upscale extended stay.
Hyatt House's competitive set is Residence Inn, Homewood Suites and Element hotels. “It's the most design-forward in the group with boutique-inspired design,” said Richer. “The biggest selling point for developers is that unlike most extended stay brands, Hyatt doesn't insist on 100 per cent kitchen units; up to 40 per cent of the rooms can be transient.”
Hyatt Place competes with Courtyard, Hilton Garden Inn, Four Points and Alt Hotels. “They're a boutique-inspired offering based on modern essentials,” said Richer.
“The Hyatt House and Hyatt Place brands are growing exponentially around the world,” said Richer. “They represent 50 per cent of Hyatt's total pipeline and 50 per cent of the portfolio of open hotels. The future is an exciting time for the brands.”
Hyatt also has an extensive portfolio of full service properties: Hyatt Regency, Grand Hyatt and Park Hyatt. Canada's Park Hyatt in Toronto is currently undergoing renovations and is expected to open in 18 months. “It will be the flagship for the country,” Richer said.
Hyatt's has three lifestyle brands: Andaz, a luxury boutique brand including one in Ottawa; Hyatt Centric, an upscale lifestyle, four-star brand; and the Unbound Collection including Spirit Ridge at Nk'Mip Resort in Osoyoos, B.C.
Two Hyatt brands concentrate on well-being of mind, body and spirit: Miraval and exhale.
While Richer doesn't want to give specifics about developers of the new hotels, he said development partners consist of “a myriad of leading developers across the country — a fine balance of developers coast to coast.” He added that they are looking for developers who operate at the upper end of the spectrum and markets with adequate RevPAR to support a Hyatt Place or Hyatt House hotel.
“There is a lot of opportunity to grow and to fill the role of the most appealing challenger brand in the country,” said Richer. “We base our growth on being where our guests want us to be. We don't grow by scale, but by ensuring we place our hotels in places that align with our target clients.”
Hyatt Place and Hyatt House
The Hyatt Place and Hyatt House brands are designed to deliver seamless experiences that are authentic, intuitive and modern, allowing business travellers to remain productive and worry free, without skipping a beat. Twelve Hyatt Place and Hyatt House hotels are expected to open in Canada in the next two years, including:
· Hyatt Place Calgary Airport (127 guestrooms) in Calgary, Alberta
· Hyatt Place Mississauga Centre (126 guestrooms) in Mississauga, Ontario
· Hyatt Place Brampton (123 guestrooms) in Brampton, Ontario
· Hyatt Place Kelowna (161 guestrooms) in Kelowna, British Columbia
· Hyatt Place Moncton (120 guestrooms) in Moncton, New Brunswick
· Hyatt Place Winnipeg Downtown (144 guestrooms) in Winnipeg, Manitoba
· Hyatt House Hamilton/McMaster University (135 guestrooms) in Hamilton, Ontario
· Hyatt House Winnipeg South West (135 guestrooms) in Winnipeg Manitoba
· Hyatt Place Toronto International Airport (196 guestrooms) in Toronto, Ontario
· Hyatt Place Toronto Airport Corporate Centre and Hyatt House Toronto Airport Corporate Centre (250 guestrooms) in Toronto, Ontario
· Hyatt Place Vancouver Airport (97 guestrooms) in Vancouver, British Columbia
Hyatt-branded hotels currently open in Canada include:
· Quebec: Hyatt Regency Montreal
For more information, please visit hyatt.com.
*Park Hyatt Toronto is temporarily closed for renovation and is expected to reopen in December 2019.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.