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BEDFORD, NS—Maplewood Hotels and Resorts has announced that they are working with IHG to develop 15 new-build Candlewood Suites economy extended stay hotels in key markets throughout the country over the next few years. Formed in 2013, Maplewood is a joint venture between Driftwood Hospitality Management and Pacrim Hospitality Services Inc.
The announcement comes on the heels of another deal signed
in late January with Choice Hotels International for Maplewood to
develop 25 Cambria Suites hotels here in the next five to seven years.
Potential markets for Candlewoods could include St. John, St. John's, Halifax, Quebec,
Ottawa, Hamilton, Toronto, Winnipeg, Regina, Calgary, Edmonton,
Vancouver and Victoria.
“We think there's a great opportunity for Extended Stay hotels because there's very little product in Canada,” Pacrim CEO Glenn Squires told CLN in a long-distance call from Oman, where he has properties under development. “We'd like to build a couple this year and three to five each year after that. We're looking at the 100 to 150-room size.
“Locations won't be suburban. We're very definitive in what we're aiming for in each city, and it's well within the city limits,” Squires added, noting that resource-based communities such as Fort McMurray aren't their first priority.
“Driftwood is eager to continue our expansion in Canada through our strategic partnership with Pacrim,” said Carlos Rodriguez, EVP for Driftwood. “We’re also keen on strengthening our relationship with IHG, which is why the development of new Candlewood Suites hotels through Maplewood is a perfect fit.”
Both Pacrim and Driftwood are known quantities for IHG. In 2007, Pacrim opened the first Candlewood Suites hotel for Canada in Montreal and currently owns or operates 11 IHG-branded hotels in Canada and two in the United States. A few years back, Squires was chair of the IHG Owners' Group.
Driftwood has 12 IHG-branded hotels in its portfolio, through management and franchise agreements with affiliates of IHG, across the United States in markets including Chicago, Denver and Orlando.
While Candlewood is essentially a new-build brand, the lone Canadian property in Montreal is a converted apartment building.
“Canada is a key market for growth for IHG,” said Joel Eisemann, chief development officer, IHG. “Both Pacrim and Driftwood are long-time strategic partners for us in Canada and the U.S. They are proven industry leaders. We are proud that they already own and operate a number of IHG-branded hotels. We are excited that the Candlewood Suites brand and IHG are an integral part of Pacrim's and Driftwood's growth plans in Canada.”
All Candlewood Suites hotels feature a combination of studio and one-bedroom suite floor plans with a fully equipped kitchen, executive desk, DVD player, recliner in all suites and sofa bed in one-bedroom suites as well as complimentary high-speed Internet access.
“Right now there are people staying in apartments and residences whose demands are not being met by transient hotels,” said Squires. They include people who are moving, taking technical training, on military transfers or displaced due to problems with their homes. He added that the brand is attractive to operators because staffing needs are lower due to guests' extended length of stay and smaller public areas.