By Michelle Dias
MISSISSAUGA — Last month, the InterContinental
Hotels Group (IHG) Canada hosted seven priority Mexican journalists on a
four-day press trip to the cities of Toronto and Niagara Falls, Ontario. The purpose of the tour was to showcase the attractions
of these two cities and the warm hospitality available to Mexican travellers at
IHG branded hotels.
Mexican and Latin American travellers are
seen as a target market for Canada, especially Ontario. Tourism Toronto announced
2017 as a record-breaking year for tourism with 43.7 million visitors to the
region. A subset of those millions are travellers from Mexico, whose numbers have
increased year-over-year since the removal of visa requirements from the federal government in 2016.
The Mexican journalists from El Economista,
Expansion, Food & Travel Mexico, Mundo Ejecutivo, Reforma, Turistampa and
Vida de Hotel visited two InterContinental brand hotels in Toronto, the Holiday
Inn Niagara Falls – by the Falls and the Crowne Plaza Niagara Falls. Between the hotel visits, they toured the cities via
complimentary attractions passes from partners Tourism Toronto and Destination
Ontario. Highlights of the visit included views from the CN Tower, Niagara
Falls and wine tasting at Ravine Winery in St. David’s.
The journalists on
the trip were aware of IHG brands through the more than 130 IHG branded hotels
in Mexico. As one of the top hotel companies in Mexico, Grupo Presidente
owns and operates some IHG branded properties such as the newly renovated
properties InterContinental Merida, InterContinental Cancun and
InterContinental Cozumel. IHG Canada hopes to capitalize on this brand
awareness by enticing IHG Rewards Club program members to consume their points
via Rewards Nights at hotels in Ontario, and Canada.
Milagros Belgrano Rawson, of Vida de Hotel,
about the Marilyn Monroe Suite at the Crowne Plaza Niagara Falls and IHG’s
latest promotion, “3 Nights Escape”, highlighting this spring season as an
ideal time for Mexicans travellers to visit.
Jansel Jimenez Bulle, of El Economista
featured Toronto in a five-page
report following the press trip. His article, “Toronto The Financial Power
of Tourism” (English translation) highlights all the city has to offer from
street food, to the museums and conferences centres.
Airfare was provided by Interjet Airlines a
Mexican based airline which introduced a new non-stop flight service from
Mexico City to Toronto in mid-July. The airline boasts 20 per cent more personal space on
flights and competitive rates.
Amongst comments by the journalists of Toronto’s
unique architecture and cleanliness, they also admired the safety and friendly
culture of Canadians.
Michelle Dias is marketing manager, PR & Communications, for IHG Canada.