By Kristen Smith
TORONTO—After nearly 40 years of having the
Delta name attached to the Gerrard Street hotel, the Delta Chelsea will
become the Langham Hospitality Group’s Canadian flagship location.
As of July 1, the Hong Kong-based Great Eagle Holdings Limited is to
assume management of the Delta Chelsea, under its subsidiary Langham
Hospitality Group. In December, Langham announced that the 1,590-room
hotel would be rebranded as The Chelsea Toronto. On April 15, regional
vice-president and managing director of the Delta Chelsea Josef Ebner
announced that Canada’s largest hotel will become the Eaton Chelsea
Toronto, Langham Group’s first Canadian entity.
“When one era comes to an end, a new one usually starts,” said Ebner
of the change which will see the hotel rise over central Toronto’s
skyline without the word Delta attached to it for the first time since
“Great Eagle Holdings has owned the hotel for almost two decades but
the time is now right for the Langham Hospitality Group to assume
management,” Brett Butcher, chief executive officer of Langham
Hospitality Group, said in a release.
Ebner said Langham has “very strong expansion plans” in North America and worldwide.
Langham has committed to retain the hotel’s staff of 800.
Ebner said major renovations will begin this month as part of a
multi-million dollar investment program. Renovations will begin with the
north tower balconies, and include the lobby, Market Garden Restaurant,
the Elm St.
Lounge and the banquet and conference facilities. In the winter, he
noted, the hotel will resume its standard rolling room renovations.
“Whatever has the Delta name on it has to be changed by June 30,” Ebner told CLN, noting this includes all amenities.
Vivienne Gan, vice-president of public relations for Langham, was on hand for the announcement.
“We have exciting plans at Langham Hospitality Group and I think one of the major ones is (this transition),” said Gan.
She noted Langham Group has 16 properties worldwide and about five more opening this year.
The Eaton brand is about “balanced living, great service and great
rates,” said Ebner. He noted the 26-floor hotel is too large to be
branded as one of the Langham Group’s luxury hotels, but it will still
be a first-class operation.
He noted the “smart, modern and uncomplicated interior,” following an
unveiling of exterior and lobby renditions, is a “little different, and
a little younger.”