LinkBC Student Case Study Award Winners

VANCOUVER--The BC tourism and hospitality industry’s top students were honoured at LinkBC’s 8th Annual Case Competition Awards Ceremony held yesterday at the Vancouver Convention Centre as part of the BC Tourism and Hospitality Summit.

The Thompson Rivers University team.

The Thompson Rivers University team.

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The Royal Roads team.

The Royal Roads team.

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The Vancouver Island University team.

The Vancouver Island University team.

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VANCOUVER–The BC tourism and hospitality industry’s top
students were honoured at LinkBC’s 8th Annual Case Competition
Awards Ceremony held yesterday at the Vancouver Convention Centre as part of
the BC Tourism and Hospitality Summit.

This annual event allows students in BC's tourism and hospitality programs
to demonstrate their research, presentation, and problem-solving skills by
answering challenging case questions in front of a panel of industry leaders.

Students receive free registration to the BC Tourism Industry Conference
(and or Hospitality Conference/CONNECT Show) and are eligible for cash prizes
and other benefits.

The winning diploma teams in the Ramada marketing case
category were Vancouver Island University and BC Institute of Technology. 

The winners for the JOEY Restaurant Group human resources
case study were Thompson Rivers University and Royal Roads. In their
hypothetical case study, these groups of students were tasked with finding 600
top culinary chefs over the next three years as the company expanded.

LinkBC is a service organization working with post-secondary programs across
the province. Its mission is to enhance professionalism in BC’s tourism
industry by creating and strengthening connections between post-secondary
adventure, tourism, hospitality, and culinary students, graduates, and faculty,
and the industry. It is funded
through membership fees, industry sponsorship and support, and an annual
operating grant from Destination British Columbia.