Loews Hotels handling Twitter resos

NEW
YORK—Loews Hotels and Resorts launched a social media reservation program on
Nov. 19 allowing reservations through Twitter for 16 of its properties
including Loews Hotel Vogue in Montreal a

Loews Hotel Vogue in Montreal

nd Loews Hôtel Le Concorde, Québec.

Loews Hotel Vogue in Montreal

According
to a release, the brand’s travel planners will start a Twitter conversation
when prompted by prospective guests using the hashtag #BookLoews in a tweet at
the @Loews_Hotels handle. When a guest is ready to make a reservation, a link to
a secure chat conversation is tweeted to process personal and payment
information.

“As we
continue to evolve and build on our social media strategy, we are focusing on
meeting the needs of travellers throughout each stage of the travel continuum,”
Piper Stevens, Loews Hotels and Resorts director of social media, said in the
release. “When it comes to reservations, we recognize that giving consumers
options to book efficiently on a network where they are already engaging on a
daily basis is going to set us apart and grow our consumer base is a meaningful
way.”

The company
offered a $140 promotional rate to the first 140 people who book a reservation
through Twitter—a nod to the 140-character limit of a tweet.

The launch comes of the heels of the brand’s new blog Wish You Were Here, for which Stevens
spent five months travelling to each Loews location documenting attractions,
entertainment, food and beverage destinations and property highlights.