SEATTLE, Wash. — Expedia, Inc., has partnered with Marriott International, Inc., to integrate Expedia's technology to power Marriott's own packaging platform, Vacations by Marriott, on Marriott.com in the U.S., it was announced Sept. 6.
Expedia fosters a test-and-learn environment that allows the company to leverage its technology to identify and test new products that meet partner business goals, while also adapting to changes in the marketplace, according to the company.
A strategic initiative that has been in development for months, Marriott has, as of Sept. 1st, integrated Expedia's packaging technology into the Vacations by Marriott Hotel & Flight Packages product with its selection of air inventory, tours, attractions and ground transportation options accessible on Marriott.com.
Travelers accessing Marriott.com to book a hotel can now also combine their accommodations with a flight booking from the more than 475 Expedia airline partners. Package bookings typically have twice the length of stay, twice the booking window and half the cancellation rate of a standalone hotel-only booking, making them an attractive source of incremental demand for owners.