EDMONTON — The Metterra Hotel on Whyte is now the largest hotel in Canada to have its entire premises bullfrogpowered with 100 per cent clean, pollution-free electricity, and on Feb. 25 they held a green ribbon cutting ceremony to celebrate.
Other hotels use Bullfrog Power for their common areas, such as the lobby and meeting rooms, Anthony Santilli, vice-president, sales and marketing, Bullfrog Power told CLN. “What makes Metterra’s green energy commitment so impressive is that it is the largest hotel in Canada to bullfrogpower its entire premises, which means that it is taking into account the environmental impact of all of the electricity it uses.”
Through the agreement, Bullfrog Power’s generators put 100 per cent clean, pollution-free electricity onto the grid to match the amount of power Metterra Hotel uses. Bullfrog’s green electricity comes from a blend of wind and low-impact hydro power sourced from new Canadian renewable energy facilities.
The 761 MWh of power being used by the 90-room Metterra is equivalent to electricity being used in a year by 106 average homes in Alberta, Santilli said. Or, put another way, the 761 MWh of green power being purchased by the Metterra results in an annual emissions reduction of 129 tonnes (CO2), which is like taking 27 cars off the road.
It’s not cheap — Dawn Li, general manager of the hotel, estimates that Bullfrog Power will cost the hotel about $20,000 per year, as they pay a percentage based on power use.
But the payback is in terms of guest and team member response. “Our guests are happy to see us doing something different,” said Li. “We have a lot of inclusions, such as complimentary WiFi, valet parking and wine tastings. This is more personalized, more directly related to their values.”
Along with the launch, the Metterra held a lunch-and-learn for the entire staff, so that they could understand and explain Bullfrog Power to guests.
“The team members were really excited,” said Li. “They said, ‘thanks so much. I really enjoy working for a company that is thinking ahead.’ One team member was so excited they signed up for Bullfrog Power for their home.
“It helps with employee retention and morale, and makes them realize they are working for a company that invests in the environment.”
Other hotels in Canada that use Bullfrog Power include the Hyatt Regencies in Calgary and Vancouver, the Westin Calgary, Westin Ottawa and Westin Harbour Castle in Toronto, Brookstreet in Ottawa, and Atlantica and Four Points by Sheraton in Halifax.
“Consumers are becoming more demanding about how products and services are brought to market, and are scrutinizing organizations,” said Santilli. “We can tactically help them communicate that to their market, work with them to tell their story. It’s important to communicate with everyone and to educate employees about what their employer does.”
“Metterra Hotel’s proximity to the Edmonton River Valley reminds us that we need to do our part to provide our guests with a more sustainable stay,” said Hans Von Bloedau, vice-president of hotels for Metterra owner Westcorp Properties, who initiated discussions with Bullfrog Power.
“Supporting renewable energy with Bullfrog Power puts Metterra Hotel at the forefront of Canadian green energy supporters in the hospitality space — but most importantly, it’s the right thing to do.”
He adds that Bullfrog Power uses wind and low-impact hydro on behalf of their customers today. Facilities must be eco-logo certified regarding how they’re constructed and where they are located. Wind generation requires environmental studies, community involvement and consideration of factors such as bird migrations.
Metterra Hotel on Whyte is part of Westcorp, a full-service real estate company that specializes in the ownership and management of residential, retail, office, hospitality and mixed-use projects. Clientele is primarily high-end business, although there is some leisure travel due to its location on Whyte Avenue close to trendy restaurants, shops and pubs.
Bullfrog Power provides financing to support the development of new green energy projects from coast-to-coast. As a Certified B Corporation, Bullfrog Power meets higher standards of social and environmental performance, transparency and accountability. Thousands of individuals and businesses in Canada are doing their part to address climate change and air pollution by choosing green energy with Bullfrog Power. For information, see bullfrogpower.com.