Montreal Birks to convert to hotel, bistro

MONTREAL — Birks Group Inc. and Jean Salette, owner of Le St-Martin Hotels, announced plans to convert the Birks building in downtown Montreal into a luxury 120-room property bearing the Birks name.

MONTREAL — Birks Group Inc. and Jean Salette, owner of Le St-Martin Hotels, announced plans to convert the Birks building in downtown Montreal into a luxury 120-room property bearing the Birks name, it was announced Nov. 2.

The new destination will house a high-end boutique hotel and bistro as well as the renovated Birks Montreal flagship store.

Renovations for the Birks Hotel are scheduled to start next spring and it is slated to open in spring 2018. The Birks Montreal store will also undergo some renovations that will provide an enhanced shopping experience in line with the brand's latest retail concept.

Salette has over 35 years of experience in the industry and, over the last 15 years, has focused on hotel development. He founded, developed and still operates two Le St-Martin Hotel properties in Montreal and Laval, Que. The Birks Hotel has been more than two decades in the making for Salette.