NEWS BRIEFS as of Oct. 23, 2018

Group Germain 30th anniversary offer sells out. Travelodge promo. Aeroplan and Le Club Accor join forces. AmEx GBT Canadian meetings forecast. Vacation Deprivation. Feds seek input on TFW. Three-year hotel pilot trains newcomers.

Group Germain 30th anniversary offer sells out

Jean-Yves and Christiane Germain.

Jean-Yves and Christiane Germain.


Group Germain Hotels celebrated the 30th anniversary of its Le Germain banner this fall. Thirty years ago, the group innovated by inaugurating the very first boutique hotel in Canada, Hotel Germain-des-Prés in Quebec City. Since 1988, the banner has been steadily gaining popularity among business and leisure travellers, and now has seven locations following the opening of the brand new Le Germain Hotel Ottawa earlier this year. Group Germain Hotels has also announced an investment of $20 million for the renovation of the Le Germain Hotel Montreal.

“Le Germain celebrates 30 years of incredible encounters, 30 years of giving back to the community, 30 years of meaningful conversations, 30 years of connection — and this is only the beginning,” said France Savard, the company's senior public relations co-ordinator. “Today, Le Germain looks to the future without ever losing sight of its vision.” 

To celebrate its success, Le Germain introduced an unprecedented offer: from October 15 to December 15, a few rooms would be offered daily at only $30.00 per night, throughout all Le Germain Hotels across Canada.

The promotion was immediately successful, said Savard on October 15. “We have had an overwhelming response to our offer: in mere minutes, all the rooms were booked!! I guess we’re as popular as Elton John or Sir Paul!! Many (hundreds) of you took advantage of our 30th anniversary offer this morning – and you were very quick to do so! All $30 rooms sold out in a matter of minutes, and we are very touched by your enthusiasm and by the enormous amount of love we received today.

“The good news is that we still have many surprises up our sleeve! Follow us on Facebook and stay tuned. We have presents for you up until December 15th!

 We look forward to seeing you very soon.”

Travelodge: stay two nights, earn one

Travelodge Saskatoon.

Travelodge Saskatoon.

CALGARY —Travelodge Canada and Wyndham Rewards have launched a new
promotion to save on travel across Canada this fall and winter. Until February
19, 2019, guests who enroll in the Wyndham Rewards program and complete two
separate stays at Travelodge locations or other Wyndham-branded hotels in
Canada, will earn 15,000 points – enough to redeem for one free room night.

Guests must join Wyndham Rewards and register for the promotion when booking their
first stay to qualify for the promotion. This limited-time promotion rewards
guests for diligently earning their points at Travelodge, Super 8 and other
Wyndham hotels across the country. After only two stays, guests can redeem
their points for one night in their favourite locale at any of the 8,000+
Wyndham Rewards Hotels worldwide. For more information on this new Wyndham
Rewards promotion, please click here.

rich promotion is exclusive to Canada and came directly from working closely
with our partners at Wyndham,” said Trevor Hagel, executive vice-president, operations, Travelodge Canada. “We are thrilled to offer this promotion to both
our franchisees and guests.”

Aeroplan and Le Club Accor join forces

MONTREAL – Aeroplan announced Oct. 17 that it is renewing a multi-year agreement with Le Club AccorHotels, the free loyalty program for AccorHotels, a world-leading travel and lifestyle group and digital innovator
offering unique experiences in more than 4,500 hotels, resorts and residences
across 100 different countries.  As of
July 2, 2018, this now includes Fairmont, Raffles, and Swissôtel

The renewed partnership
will enable Aeroplan Members to continue to earn the following:  

— Earn on each stay by
choosing “auto conversion”: Members can simply update their Le Club
AccorHotels profile by selecting
“Aeroplan” as their automatic conversion preference
. Or

— Convert Le Club AccorHotels Points into miles later: Log in
to Le Club AccorHotels to convert points online into Aeroplan
Miles in increments of 4,000 (4,000 Le Club AccorHotels
points equals 2,000 Aeroplan Miles). 

American Express GBT Canadian meetings forecast

TORONTO — American Express Global Business Travel Meetings and Events has released its 2019 Global Meetings Forecast. Some of the highlights include the following.

Regionally, respondents predict the
number of meetings will increase across all meeting types, with the most
significant increases expected for client advisory boards (1.33 per cent) and internal
meetings (1.23 per cent).

Professional planners in Canada expect the number of incentives and special
events to grow most, while they anticipate a slight reduction in the number of
internal meetings. Planners in the U.S. see internal team and training meetings
and customer advisory boards increasing most in 2019, with modest growth across
all other types of meetings.

The number of attendees expected to
attend meetings operated by planners in North America will be increasing as
well, across all meeting types. Conferences and tradeshows, along with senior
leadership and board meetings, are likely to post the lowest increases (but
over 0.7 per cent growth). 

Survey respondents predict all other North American meeting
types will expand attendance over 1 per cent in 2019. Planners in Canada expect product
launches and incentives to grow the most in attendance – over 2 per cent each. 

internal meetings, however, meeting professionals in Canada expect attendance
to be relatively at par, in keeping with the slight contraction American Express GBTA see in the
anticipated number of internal meetings reported by this group. Planners in the
U.S. have strong expectations for meeting attendance, too. These respondents do
expect internal meetings to grow in attendance (1.24 per cent), along with healthy
growth in other meeting types.

Excluding air costs, planners in North
America estimate the cost per attendee to be between $1,200 and $1,700
depending on the meeting type (internal meetings fall on the lower end while
incentives spend is the highest). Planners in Canada estimate the cost per
attendee higher across the board than do planners in the U.S. The biggest
variances are in conferences and tradeshows, where Canada posts a $1,786 per-attendee
spend compared to the US $1,054, and incentives and special events, where
Canada spends almost $700 more per attendee than the U.S. does.

It is not just the differences in real
dollars that are significant  between the two countries — respondents in
Canada expect costs per attendee to increase more than their U.S. counterparts
across all meetings. Interestingly, the largest expected increases for planners
in Canada are in the incentives segment, where they are already spending an
average $2,213 per attendee (expected to increase 2.85 per cent in 2019 compared to the
U.S. estimated increase of 0.61 per cent). Planners in the U.S. expect costs to increase
consistently across all meeting types in 2019, but estimated increases fall at
or below 0.7 per cent compared to Canada’s anticipated increases of well over 1 per cent for
most meeting types.

Expedia studies Vacation Deprivation

The 2018 Expedia Vacation
Deprivation report, an annual study of vacation habits among employed adults
in North America, South America, Europe and Asia-Pacific had some key
Canadian findings.

— The report revealed that over half of
Canadians (55 per cent) use their vacation days by incorporating some element of a
‘quick trip’ into their plans throughout the year, such as a long-weekend or a
1-2 day micro-break.

— On average, Canadian workers receive 17
vacation days and take 15 of them – leaving two days on the table. In
total for 2018, the expected result is 40.1 million unused vacation days.

— Vacation deprivation is on the rise both
globally (58 per cent) and at home, with more than half of Canadians feeling vacation
deprived (54 per cent); an increase from last year, demonstrating that challenges are
still at hand.

— Ontario is the most vacation deprived region
within Canada with almost sixty per cent feeling this sentiment (57 per cent); the
Atlantic region reported being the least vacation deprived (44 per cent) and, in fact
was over ten per cent less than Ontario.

— Canadians feel strongly that vacations are a
key component in their mental well-being. Almost
90 per cent said that vacations give them a chance to hit the “reset button” on
their stress and anxiety.

— Though almost half of Canadians (45 per cent)
expressed having a hard time leaving work behind when taking a vacation, almost two thirds (65 per cent) view vacation as their right.

Feds seek input on TFW program

OTTAWA — Employment
and Social Development Canada (ESDC) is currently conducting reviews of the
Labour Market Impact Assessment (LMIA) service standards and processing fee for
the Temporary Foreign Worker (TFW) Program.

reviews are being undertaken with a view to increasing the speed and efficiency
of service standards, and to ensure the fee adequately reflects the costs of
providing service.

As part of these reviews, ESDC is
inviting employers who applied to the program in the last three years to
participate in an online survey about service and the fee. The survey feedback
will inform the development of an approach to setting service standards and the
LMIA fee.

We invite you to take part in the survey, if applicable, and to
distribute it to any interested parties. Stakeholder associations who wish to
provide feedback are invited to submit a written submission. Please email for the submission

Three-year hotel pilot trains newcomers to Canada

In June, Immigration, Refugees and Citizenship Canada (IRCC) announced
funding for a three-year pilot project employing newcomers in Canadian hotels,
providing nearly $7 million to Tourism HR Canada, in partnership with the Hotel
Association of Canada.

Launched on October 3rd, Destination Employment: Your Future Begins
, will assist up to 1,300 newcomers in gaining job experience,
beginning this year in accommodations businesses in five participating regions.

Participating hotels receive assistance hiring qualified staff to meet
demand and to help participants get their foot in the door of an industry
growing more quickly than the overall economy.