Costa Rica: total decarbonization by 2050
SAN JOSE, Costa Rica — Costa Rica announced its National Decarbonization Plan recently with the goal of combatting climate change and becoming among the first countries, if not the first, to achieve total decarbonization by 2050.
No stranger to decarbonization, the Central American country’s zero carbon efforts have been a priority for Costa Rica’s government for decades with progress including an electrical grid over 95 per cent emission-free and very low deforestation rates with 55 per cent of the country protected.
By 2021, President Carlos Alvarado strives to make Costa Rica the first carbon-neutral nation in the world. Building on his earlier initiatives, the newly announced national plan sets up the roadmap between the current goals and the 2050 goals through 10 stages that focus on mobility and transportation, the national electrical grid, low and zero emission technologies, waste management, the agri-food system, the protection of biodiversity and more.
In creating this National Decarbonization Plan, Costa Rica evaluated all scenarios and possible trajectories to reach its goal in the most cost-effective manner with changes to transportation posing the largest challenge. One of the plan’s most incredible transformations will be the development of an electric train that will provide the population with a modern public transportation system that connects the country’s four provinces. The plan is consistent with the objectives of the United Nations’ Paris Agreement, whose goal it is to strengthen the global response to the threat of climate change by limiting a global temperature rise.
Hotels.com: Research on millennial vacation research
Hotels.com has released new research that North American millennial travellers are experiencing net lag, a.k.a. scroll fatigue from never-ending research when booking a vacation. Some key findings include:
• 42 per cent of millennial travellers consider vacation research to be one of their biggest stresses.
• More than one in eight travellers spend 15+ hours researching before they book.
• 40 per cent believe they pay more than they need in order to avoid the research.
• 46 per cent of travellers have admitted to secretly scrolling in the office, with 30 per cent saying they get less work done during the hunt for a vacation.
• 91 per cent of millennial travellers rely on travel reviews to seal the deal.
Tourism's record low unemployment
Tourism HR Canada has just released the latest insights on the tourism labour force across the country. The information is drawn from Statistics Canada’s Labour Force Survey.
The data is seasonally unadjusted to allow comparisons between the tourism sector and the overall economy. As such, monthly and annual numbers for Canada’s entire labour force will differ from the seasonally adjusted numbers that are commonly reported.
The tourism sector’s unemployment rate reached a record low of 4.9 per cent in 2018, down from 5.3 per cent in 2017. The tourism unemployment rate was almost a full percentage point lower than the unemployment rate for the overall labour force, which also reached a record low, at 5.8 per cent (down from 6.3 per cent in 2017).
In the final month of the year, the tourism unemployment rate was 4.1 per cent, which is surprisingly low, as December tends to be a month in which tourism unemployment rises due to seasonal variability. In 2018, the unemployment rate for the tourism sector was in fact lowest in December, followed by July at 4.2 per cent.
Visitor economy key to Alberta growth
EDMONTON — Tourism leaders from across Canada discussed the growth potential for Alberta's visitor economy on March 8 as part of TIAC's Tourism Town Hall series of meetings.
2018 was a record-breaking year for tourist arrivals to Canada, bringing in more than 21.1 million travellers and $102.5 billion nationally. In Alberta, the visitor economy contributes $8.5 billion to the province's GDP.
“Alberta hospitality and tourism entrepreneurs are making our province proud — attracting visitors from across the country and around the globe,” said Deron Bilous, Alberta Minister of Economic Development and Trade. “We want to help them continue to promote our world class tourist destinations and support them to create even more new jobs so Albertans can earn a good living for themselves and their families.”
Over 120 tourism industry businesses and stakeholders discussed hot topics in tourism with federal, provincial, and municipal leaders. Speakers included those from Travel Alberta, Destination Canada, Tourism Edmonton, the Tourism Industry Association of Canada (TIAC), the Government of Canada and the Indigenous Tourism Association of Canada (ITAC).
“This event highlighted not only the importance of tourism in Alberta, but the crucial role it plays across the country,” said Travel Alberta CEO Royce Chwin. “We made sure that Alberta voices were heard on the federal level as we position our province as a destination of choice where people want to live, play, work and invest.”
TIAC's 2019 Tourism Town Hall series is an event partnership between the Tourism Industry Association of Canada, Destination Canada and local industry partners. Tourism Town Halls have become a leading industry event and provide small and medium sized businesses, local partners and government officials an opportunity to connect and discuss barriers effecting business growth.
Sheraton debuts new logo
BETHESDA, Md. — Sheraton Hotels & Resorts has unveiled a new logo as part of the brand’s continuing transformation. The new design is intended to pay homage to the brand’s past and depict its vision of the future — making Sheraton the central gathering place of communities around the world.
“The logo’s evolution reflects the renewed energy and firm commitment we’re making to our owners and guests to the resurgence of this iconic brand. More than a logo, this is a symbolic statement of Sheraton’s vision for our new guest experience,” says Mara Hannula, vice-president, Global Brand Marketing, Classic Premium Brands, Marriott International.
“This was the final piece of the redesign puzzle. This new logo offers a modernized look and feel to match the reimagined space, while maintaining the powerful equity and recognition of the original logo.”
The new Sheraton experience will be available to guests later this year at the 1,000-room Sheraton Grand Phoenix hotel, which the company purchased in 2018. The transformed hotel will bring to life the first of Sheraton’s full on-strategy hotel along with other exciting innovations. The hotel will serve as a living and breathing lab, showcasing design and activations, using new technology and insights that bring a unique community vibe to the space.
The new Sheraton logo will begin appearing on collateral and websites in April.