TORONTO — The Ontario Restaurant Hotel & Motel Association (ORHMA) announced in late September that the Ontario Tourism Marketing Partnership Corporation (OTMPC) now helps consumers search accommodations through OntarioTravel.net by linking to Check In Canada.
Each year, over 4 million people visit OntarioTravel.net. Check In Canada allows those consumers to search Ontario properties by rate and availability, then book directly with accommodations, eliminating third-party intermediaries.
Check In Canada was launched in Ontario in 2014 to provide an accessible guest reservation platform for the Pan Am and ParaPan Am Games. The platform incorporates Planat accessibility ratings, allowing guests with disabilities to select the accommodation that best serves them.
Check In Canada connects directly to the property’s reservation system; shows consumers hotel rates and availability, with no additional inventory management; provides detailed analytics to participating hotels; and lowers distribution costs and lets hotels and consumers deal with each other directly.
In addition to providing searchable listings on a national website, Check In Canada powers direct reservations on HelloBC.com and TravelAlberta.com.
“We are thrilled that Check In Canada is now available to Ontario’s hospitality industry,” said Tony Elenis, president and CEO, ORHMA in a release. “Building on the success in Alberta and British Columbia, hotels will generate additional reservation traffic while bypassing highly commissioned online travel agencies. Check In Canada enables a hotel to have the relationship directly with the guest, increasing guest satisfaction. Importantly, it’s industry owned and industry driven, with the primary aim to support profitability at the hotel level.”