TORONTO — With OTMPC's upcoming Best of Ontario campaign, we want to convert Ontario and Quebec consumers' ‘been there, done that’ mindset to that of travelers who are excited to experience something new in Ontario. Additionally, we want to inspire U.S. consumers in Detroit and NYC to put Ontario, Canada on the radar for their 2016 summer vacation by showcasing our iconic and must-see experiences and destinations. Our primary target audience is families travelling with children. The campaign will be in-market in mid-May for the summer season.
Online travel packages that align with the campaign's theme and support the editorial content will not only display in their respective experience pages on the website, but also be flagged so that they are linked to this campaign. There will be a particular focus on family-friendly packages for the following experiences: Kid Fun; Outdoor Adventures; Arts & Culture; Urban Adventures; Beaches; Tours; History; Festivals/Events/Live Music.
The opportunity to post criteria-based packages is available to industry partners free of charge. If you are interested in submitting a package for consideration, please do so by the deadline of Feb. 5, 2016.
Entering packages for www.ontariotravel.net is a simple process. Log in to www.tourismpartners.com, click on the “Manage Packages” link at the bottom of the page, and work through the flow. It is very user friendly and prompts you for all required information. Links to the package criteria and guidelines are included in the flow – take a look at them before starting to enter your information. Each package must be accompanied by a single image that reflects the consumer experience (minimum 1920 x 800 pixels, maximum 4 MB). Also, please ensure that the URL that you provide is a link to where consumers can find complete details and pricing of the package on your site, not to your home page.
Once a package is entered, it takes about five business days for it to be reviewed, approved and translated before it is live on the site. Packages are removed from the site once the end date has passed, but remain in your account; you can edit existing packages or add new ones at any time. Even if you do not have packages that align with this particular theme, this is a good time to review your packages and make any necessary edits or add new offers.