TORONTO — Fairmont Hotels & Resorts has partnered with Namara represents, a creative visual storytelling agency, to capture the stories of those who deliver luxury service in Fairmont hotels around the globe, it was announced May 5.
Namara’s seven photojournalists visited nine Fairmont hotels from San Francisco to Shanghai to shadow Fairmont colleagues and get a glimpse of what happens behind the scenes.
“We know that our colleagues around the world are exceptional people who are truly dedicated to delivering amazing guest experiences,” said Jane Mackie, vice-president, Fairmont brand, in a release. “Working with Namara has given us an opportunity to capture some of their incredible stories and showcase them in a way that is authentic and meaningful. It is inspiring to see so much colleague passion come to life through a journalistic lens.”
Fairmont's recent Luxury Insights Report found that guests have a genuine connection to colleagues and often describe them as an important part of their overall travel experience. Furthermore, the long-lasting impressions made by Fairmont colleagues are cited as a significant reason why guests enjoyed their stay and a major incentive to return.
Guests and fans of the Fairmont brand can view a selection of the stories and photos during the CONTACT Photography Festival from May 5-20 at the Murray Building, 192 Spadina Avenue, in Toronto. The exhibit was independently curated by NAMARA and the seven photojournalists who were part of the project.