BERLIN — With Monday's announcement that Carlson Rezidor will immediately become Radisson Hotel Group, the company also announced a retooling of its hotel portfolio. The brand portfolio ranges from accessible luxury to modern economy with updates including:
RADISSON COLLECTION: WELCOME TO THE EXCEPTIONAL
will replace the company’s Quorvus Collection brand. The Radisson Collection will launch in June 2018 as a premium lifestyle collection designed for our exceptional hotels.
RADISSON BLU: FEEL THE DIFFERENCE
will continue delivering a personalized experience in stylish and contemporary spaces with continued expansion to major cities around the world.
RADISSON: SIMPLY DELIGHTFUL
will now be introduced in EMEA to serve the upscale segment. The brand will be refreshed in the Americas and Asia Pacific, with changes to its logo and visual identity, product design and guest experiences that will focus on delivering Scandinavian inspired hospitality.
RADISSON RED: ENJOY IT!
has rolled out a new product definition and updated logo with robust growth planned across EMEA and the Americas.
PARK PLAZA: SMART, ENGAGING SERVICE
a contemporary hotel brand is being re-worked to make the brand clear and relevant for high-end international travellers.
PARK INN BY RADISSON: FEEL GOOD
will continue to expand its footprint around the world and provide contemporary, upbeat and colorful properties located in major cities and near airports.
COUNTRY INN & SUITES BY RADISSON: I LOVE THIS COUNTRY
recently announced a new naming convention adding “by Radisson” to align the brand with the master brand and will stay true to its brand essence of country warmth.
PRIZEOTEL: AFFORDABLE HIGH DESIGN
will continue to grow across EMEA to serve the modern economy segment.
RELATED STORIES: Radisson Hotel Group: new brand, new era
